tag:blogger.com,1999:blog-34392757023193079702024-03-26T23:35:30.943-07:00Seomarketing SeomarketingnewsupdateSeomarketing Seomarketingnewsupdate Research seomarketing SEO optimization marketing news marketing technique marketing management.WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.comBlogger126125tag:blogger.com,1999:blog-3439275702319307970.post-85708520806901966962012-07-22T15:20:00.005-07:002012-07-22T15:20:45.830-07:00Goole Adsense Reactive PINThe Problem: <br />
<blockquote class="tr_bq">
It happens many time with a lot of people, that they are not able to receive their Google adsense PIN. A person using Google adsense account know, what is the importance of Google Adsense PIN.<br />In simple words, if you are not able to get this PIN, your Google adsense account is of no use, and you will not be able to earn any money through it. Many peoples are not able to receive it due to posting and handling errors and some time due to Postal department mal functioning. Since Google sends PIN through Normal/ Standard post, so it generally takes a lot of time to get delivered and it is not sure, that it will get delivered.</blockquote>
<br />But don't worry there is a very simple solution to this problem. Read the below description to know in detail.<br /><br />This is quite a general problem that people do not receive their google adsense PIN.<br /><br />Let me tell you that it's not google mistake, if you do not receive PIN for your google adsense account.<br /><br />The simple procedure is that when your adsense earning reaches verification threshold, google sends you PIN(personal identification number). Google sends this to verify your mailing address where your furthur transaction will take place. More over google sends this PIN through normal post(governmental post service). And after your address is verified, all other transaction at your address will be done through Blue dart service.<br /><br />Generally google generates your PIN after you reach your minimum verification threshold(10$). With in 4 to 5 days of PIN generation, it sends this PIN. And as estimated, ti should reach you with in 4 weeks.<br /><br />The Solution :<br /><br />
<blockquote class="tr_bq">
Now the question arisises what to do if you do not receives your PIN ?<br />There are some tips which may help you to get your Adsense PIN. Wehn you do not get your PIN within 1 month. Just wait for another 15 days and then reapply for the PIN. Remember you can reapply for the PIN consecutively three times. After that you will not get PIN.<br /><br />But you need not to worry. When you are not able to get your PIN even after third time. Then google asks you verify your Address and name through any government approved ID. Now you just need to send the copies of your Government approved ID to google and within 10 minutes you will receive mail of getting your payment unhold notice.</blockquote>
<br />You can contact google adsense team at their email address at: adsense-support@google.com<br /><br />Hope you will get you PIN soon.<br /><br />WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com39tag:blogger.com,1999:blog-3439275702319307970.post-84933551412472765532012-06-27T01:01:00.000-07:002012-06-27T01:01:11.021-07:008 Ways to Find Old URLs After a Failed Site Migration<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://3.bp.blogspot.com/-f4VH-8E2VMI/ToCMJLVe1nI/AAAAAAAAABY/eUX0kjorkkY/s1600/goglebotdunia-care.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="153" src="http://3.bp.blogspot.com/-f4VH-8E2VMI/ToCMJLVe1nI/AAAAAAAAABY/eUX0kjorkkY/s320/goglebotdunia-care.jpeg" width="320" /></a></div>
<br />
So today what we're going to talk about is eight ways to figure out<a href="http://www.seomarketingnews.org/" target="_blank"> old URLs after a failed site migration</a>. I know you have this problem.
You get a new client, they just redesigned, and you have no idea what
the old URLs are. They didn't do 301 redirects. They have no idea what
the social numbers are anymore, and you have no idea where to start.
Well, I'm going to show you how.<br />
<br />
Now one of the first tactics you want to use is the Wayback Machine.
You just put the site in there, <b>the URL, the domain</b>, what have you, and
see what it has in that index. Once you get that, you can easily just
pull off those <b>URLs on the site through the links using Scraper for
Chrome</b> or whatever tool you want to use. You can actually pull down a
code and pull them out using Find and Replace, whatever you want to do.
That's just one of the tactics that we're using.<br />
A lot of times people will also not change or update their XML
sitemap. So you can just download that XML sitemap and then open it in
Excel, and it puts you in these tables. You can just take that first
column and copy and paste it into a text file, open it in Screaming
Frog, and then crawl and list mode to see if those URLs still exist.
Anything that's a 404, that's a <b>URL that you can use</b>, and you can easily
map those ultimately to the new URLs on that site.<br />
<br />
You also want to use your Backlink profile. When I say that, I don't
want you to essentially use one tool, I want you to use as many tools as
possible. So definitely start from Open Site Explorer. Also use
Majestic, Ahrefs, whatever you want to use, and collect as much link
data as possible. Also Webmaster Tools has your links, so use those as
well. Then crawl all those links, all the targets of those links and
make sure those pages are still in existence. All the 404s, again, you
know these are <b>old URLs</b> that you can then redirect to new pages.<br />
<br />
Then you also want to check the 404s from Google Webmaster Tools and
map those pages to new pages as well. Then you can also use analytics.
So pull your historic analytics from before the site redesign and find
all those URLs and see which ones are still in existence. Again, go back
to Screaming Frog with list mode and make sure that they're 404ing or
200ing. The ones that are 200, you don't have to worry about. The ones
that are 404s are the ones that you need to remap.<br />
<br />
Then you can also use CMS Change Log. So, for example, when you make a
change in WordPress to a URL, there's a record of that, and you can
actually pull those <b>URLs out</b> and use those again for mapping.<br />
Then, for those of you that are a little more adventurous, you can go
into your log files and see what URLs were driving traffic before it.
Same thing as what you would do with the analytics, but just from a
server side standpoint rather than just your click path stuff.<br />
<br />
And also social media. So people share these URLs. Any <b>shared URL</b> has
equity beyond just link equity. So you definitely want to make sure that
you're pushing those social shared numbers to the right URLs that
you're mapping towards, and I wrote a post on that on Search Engine
Watch for how you can do that. But you can use the Facebook
recommendations tool. So it's not really a tool. It's a demo for widget
that goes on your site. But essentially, you can go through this tool
and put in the domain name, and it's going to give you all the s<b>hared
URLs</b>, all the shared content. The way it comes in the box is it's 300
pixels tall, but if you expand that to a 1,000 pixels, you'll see the
top 20 pieces of content that were shared. So real easily identify a
popular URL that you can then redirect.<br />
<br />
Also you can Topsy the same way. If people have tweeted these URLs,
you can just put that domain name in there. It's going to search for
them. It's going to give you all the URLs that Topsy has indexed. You
can also use Social Mention, any social listening tool you can use the
same way. And then also social bookmarks, so things like Digg,
Delicious, and such, look and see what people have actually shared and
bookmarked for your site.<br />
<br />
So that's a quick one. Hope you guys found that useful, and I'd love
to know how you guys have found this to be worthwhile. So holler at me
in the comments down there, and thanks very much. Peace.</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com11tag:blogger.com,1999:blog-3439275702319307970.post-47203144955264474132012-06-27T00:44:00.000-07:002012-06-27T00:56:02.888-07:00Content Strategy for "Boring" Industries<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<a href="http://www.seomarketingnews.org/" target="_blank">Seomarketingnews</a> :There have been multiple articles that
have discussed the value and opportunities that <b>content marketing
</b>brings to <b>SEO</b> - from organically building external links and ranking for
more long tail keywords, to establishing a community and building brand
awareness. As the <b>SEO</b> industry slowly moves away from manual
linkbuilding and adapts a more long-term and forward-thinking approach
(whether it be forced as a result of recent <b>aggressive Google algorithm updates</b>
or because as an industry, we're starting to seek a sustainable
methodology to establish authority), the challenge is in figuring out
how to set up a proper framework that would help our community develop a
content strategy for all websites. <br />
<br />
The goal of this post is to show the <b>SEO</b> community how to start thinking
about how to develop a cohesive and integrated long-term<b> content
strategy</b> (and not just one-off linkbait pieces). It won't be easy and
definitely <a href="http://www.seomarketingnews.org/" target="_blank"><b>will not result in immediate returns</b></a>,
but if the goal is to build a sustainable and authoritative site in the
long-term, the upfront costs can be justified. To show you the steps of
how to create a <b>content strategy</b>, I've chosen what might be a seemingly
"boring" industry (and an industry I knew very little about prior to
writing this post), tires, to demonstrate how a<b> content strategy</b> is
possible for all industries and all sites, and how a little research can
go a long way. <br />
<br />
<h2>
<a href="http://www.seomarketingnews.org/search/label/SEO" target="_blank">Step 1: Asking the Right Questions (Learning About the Industry)</a></h2>
As an industry, we already have a very good idea of how people in
general use the Internet. However, if I were to do a <b>content strategy</b>
specifically tailored around the tire industry, I would want to
understand how the core demographic for tires is utilizing the
Internet.<br />
For example, the type of questions we want to learn about tire shoppers could be:<br />
<ul>
<li>
How do tire shoppers use the Internet?</li>
<li>
Where do they spend their time online?</li>
<li>
Who is considered an influencer in the tire industry?</li>
</ul>
We also want to understand what the industry landscape looks like.<br />
<ul>
<li>
Who are your business competitors? Who are your online competitors? </li>
<li>
What currently makes up your biggest market? What markets are out
there that you might not have previously targeted? Examples include:
<ul>
<li>
Car aficionados </li>
<li>
Car manufacturers</li>
<li>
General consumers </li>
<li>
Automobile repair/service shops</li>
</ul>
</li>
</ul>
And more about your specific tire company.<br />
<ul>
<li>
What story do you have? What is your company background?</li>
<li>
Why should an individual looking to purchase a tire choose you? What is your unique value proposition? </li>
</ul>
As well as, what does your current customer base look like?<br />
<ul>
<li>
Are they advocates and influencers for your brand?</li>
<li>
Are they one-time/casual shoppers or repeat customers?</li>
<li>
Are they price-focused or are they service-oriented?</li>
</ul>
All this information helps you as an <b>SEO</b> garner a much deeper
understanding about the tire business, which will be fundamentally
important in determining the type of <b>content</b> to produce.<br />
Following the background research on the tire industry, it's also worth
speaking directly to individuals who you know are very knowledgeable
about the tire industry - their insight can ultimately help you develop
different personas to target. Let's say hypothetically, you own a tire
company and through this research realized that street racers was a
target demographic you could develop <b>content</b> for. Through the research,
you've learned that the majority of street racers are:<br />
<ul>
<li>
Upper middle class</li>
<li>
Lives in suburbia </li>
<li>
Ages 16-25</li>
<li>
Male</li>
</ul>
You want to start locating and having conversations with people who fit
this demographic or, at the very least, have access and knowledge about
this demographic. This will provide you with the type of insight that
will help you <b>develop content</b> street racers would be interested in or
will provide you with the opportunity to interact and potentially,
influence street racers.<br />
<h2>
<a href="http://www.blogger.com/goog_224041882">S</a><a href="http://www.seomarketingnews.org/search/label/SEO" target="_blank">tep 2: Compiling the Data (Analysis of the Industry)</a></h2>
The second element of the project requires conducting an in-depth competitive analysis on the competitors and seek answers to the following questions:<br />
<ul>
<li>
What types of backlinks has the site received? What types of relationships have these sites built? </li>
<li>
Is there one specific competitor who is dominating the industry? If
so, spend more effort and time taking a deeper analysis of the site, its
<b>content</b>, and its community. (This is especially apparent in the tire
industry). </li>
<li>
What types of <b>content </b>has the site produced that have performed well?</li>
<li>
Are there are any content holes based on a culmination from the market
research you've already compiled about the industry and the personas
that you want to target? </li>
</ul>
It's also worth ensuring that your own site's metrics and analytics
tracking is properly set up, which can be used to measure growth,
traffic, and conversions.<br />
<b><br /></b><br />
<h2>
Step 3: Defining the Target Audiences and Identifying Project Goals</h2>
Using all of the above research, determine how you would differentiate your site from your competitors.<br />
<ul>
<li>
Is it based on your target personas?</li>
<li>
Is it based on the type of <b>content</b> you will produce?</li>
<li>
Is it based on your brand voice? </li>
</ul>
<div style="text-align: center;">
</div>
At the same time, you also must consider the internal resources that
you have access to - what type of <b>content </b>could you more easily create
based on the resources you have available? The reality is that often
times, dependencies are involved - whether it be departmental approval
for different forms of <b>content</b> or budget constraints. These all need to
be taken into consideration when compiling a long-term content
strategy.<br />
Finally, define your goals - is it to develop <b>content</b> for your target
audience? The integration of different <b>marketing</b> teams to build value? <span style="background-color: rgba(255, 255, 255, 0.918); font-family: arial,sans-serif; font-size: 13px;"> Develop a deeper understanding of your target audience? Become an authority in a specific space? All of the above? </span><br />
<span style="background-color: rgba(255, 255, 255, 0.918); font-family: arial,sans-serif; font-size: 13px;">What is the vision for investing this much effort/budget/time?</span><br />
I've included links to the best examples I could find. Clearly videos
are a huge hit and have an enormous audience, but there isn't a single
channel dominating street racing videos. The street racing forum is
relatively active and I honestly could not find good examples of
comparison charts on different racing tires or even a single linkworthy
site of street racing resources. Clearly, there is an opportunity for a
company who might be interested in targeting the street racing
demographic to become the online authority of street racing.<br />
<h2>
<a href="http://www.seomarketingnews.org/search/label/SEO" target="_blank">Step 4: Prospecting Influencers / Determining Shareability</a> </h2>
Before investing the time and budget to create a piece of <b>content</b>,
first properly outreach and make sure that there is an audience who is
willing to share this piece of content. Ideally this would be to sites
that have the same audience/personas that you are trying to target. Take
a look at social media for potential engagement opportunities (please read and apply Wil Reynold's "Stalking for Links"), search industry news, and reading the <b>content</b> that your competitors are creating. <br />
<h2>
<a href="http://www.seomarketingnews.org/search/label/SEO" target="_blank">Step 5: Creating the Content</a></h2>
Now that we've conducted the market research for our industry,
identified target personas, determined the type of <b>content </b>we could
create, and initiated relationships with potential prospects that would
share our content, the next step is to create the <b>actual content. </b><br />
We have to:<br />
<ul>
<li>
Brainstorm the type of <b>content</b> we want to create and the form we want
the piece of <b>content</b> to be in (white paper, video, infographic, data
visualization, images)</li>
<li>
Filter the ideas and select which content you want to develop first</li>
<li>
Conduct research on that piece of <b>content </b></li>
<li>
Develop the piece of <b>content</b> </li>
<li>
Outreach the <b>content once</b> the piece is live</li>
</ul>
<h2>
<a href="http://www.seomarketingnews.org/search/label/SEO" target="_blank">Step 6: Analyzing the Results</a></h2>
Once outreach has been conducted on the <b>content piece</b>, we want to take
the time to properly evaluate the metrics and draw conclusions.
Overtime, you can measure a variety of metrics like:<br />
<ul>
<li>
Was there an increase in traffic? </li>
<li>
Was there an increase in conversions? If not, is it because the landing page needs some CRO? Or is it because the target demographic didn't respond as expected to <b>the content</b>? </li>
<li>
If the target demographic did respond, is there any way to repurpose
the<b> content in other forms</b>? (Let's say if wrote a guide, can we use that
same type of <b>content</b> and post it into a video or an infographic?)</li>
</ul>
Based on the results of the <b>content piece</b>, the next steps are to
iterate, test, and repeat with the purpose of ultimately building a
following and a brand.<br />
<h2>
<a href="http://www.seomarketingnews.org/search/label/SEO" target="_blank">Conclusion</a></h2>
The purpose of this post was to help you develop a long-term <b>content
strategy</b> framework for your site. The reality is that there is no
"boring" industry and all industries have the ability to build a
passionate community because ultimately, the Internet has become a
source for all forms of knowledge. The difficulty is in finding these
individuals, reaching out to them, and <b>building content</b> that they would
read, enjoy, and share. The value of placing emphasis on long-term
returns is that at some point, it doesn't matter what the next Google
update looks like, if your site saw a change in rankings, or even how
many external backlinks you've built. What matters, is that you've built
something that has garnered a loyal following, a dedicated community,
and something you can be proud of. </div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com9tag:blogger.com,1999:blog-3439275702319307970.post-27287650662066770432012-06-26T13:51:00.000-07:002012-06-26T13:51:04.622-07:0010 low-cost ways to market your business<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://2.bp.blogspot.com/-mImPOfTsNWs/T5D8SxBI-xI/AAAAAAAAApc/QqL3BMngDoI/s1600/Tops+10+Ways+in+Marketing+Budget+duniacare.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-mImPOfTsNWs/T5D8SxBI-xI/AAAAAAAAApc/QqL3BMngDoI/s1600/Tops+10+Ways+in+Marketing+Budget+duniacare.PNG" /></a></div>
<br />
Too many <b>small-business</b> owners think marketing is like a trip to the
dentist — something you just gotta do every six months or so.<br />
But when marketing is continuous and targeted rather than occasional
and shotgun, business gets easier. If prospects have a positive view of
your wares and reputation before you call or before they start shopping,
you're that much closer to nailing a sale.<br />
The next news flash is that ongoing marketing isn't tied to a price
tag. It's defined only by putting the right message in front of the
right person at the right time.<br />
Here are 10 ideas for doing that — on the cheap.<br />
<br />
<div class="listItem">
<b>1. </b><b>Take steps to make customers feel special.</b>
Customers respond to being recognized, especially in these rush-rush,
get-the-lowest-price times. "Even with a Web-based business, good
customer service is possible," says Denise McMillan, co-owner of Plush
Creations (www.plushcreations.com), an online retailer of handcrafted
travel bags. McMillan encloses a small, rose-scented sachet in every
jewelry and lingerie bag she sells and also sends a handwritten
thank-you note. "The sachet and note cost pennies but add something
special to the purchase," she says.<br />
</div>
<div class="listItem">
<b>2. </b><b>Create business cards that prospects keep.</b>
Most business cards are tossed within hours of a meeting. Instead of
having your card tossed, create one that recipients actually will use —
say, a good-looking notepad with your contact info and tagline on every
page. "The business card notepad is referred to almost daily, kept for
30 days or so and carries a high remembrance factor," says Elliott
Black, a Northbrook, Ill., marketing consultant who specializes in small
businesses.<br />
</div>
<div class="listItem">
<b>3. </b><b>Stop servicing break-even customers.</b> If this
idea makes you gasp, think harder. You're falling for the fallacy of
increasing sales instead of boosting profits. If you stop marketing to
unprofitable customers, you have more time and resources for customers
who actually grow your business. "More than likely, 20% of your customer
base is contributing 150% to 200% of total annualized profit (TAP); 70%
is breaking even; and 10% is costing you 50% to 100% of TAP," says
Atlanta marketing consultant Michael King. Take a detailed look at your
customer profitability data and then direct premium services and
marketing to customers who count. (Microsoft Outlook 2010 with Business
Contact Manager can help you analyze customer histories.)<br />
</div>
<div class="listItem">
<b>4. </b>
<b>Develop an electronic mailing list and send old-fashioned
letters.</b> Most businesses have harnessed the power of e-newsletters —
and you definitely should be sending out one, too. It's very
cost-effective. But exactly because <b>e-mail
marketing </b>is now nearly ubiquitous, you can quickly stand out by
occasionally sending personal, surface mail letters to customers and
prospects. Just make sure the letter delivers something customers want
to read, whether an analysis of recent events in your field, premium
offers or a sweetener personalized for the recipient (a discount on his
next purchase of whatever he last purchased, for instance). "This
mailing has to have value to those that read it, so it reflects the
value of what you offer," says Leslie Ungar, an executive coach in
Akron, Ohio. "Remember, the best way to sell is to tell."The process is
simplified by creating a letter template and envelope or customer label
mailing list in Microsoft Office Word in Office
2010, which you can print out. The mailing list is easily created
in Excel and then imported into Word.
<br />
</div>
<div class="listItem">
<b>5. </b><b>Boost your profile at trade shows and conferences.</b>
You can quickly create signage, glossy postcards with your contact
information, product news inserts or an event mini Web site — all with
Microsoft Office Publisher. Check out its versatile features.<br />
</div>
<div class="listItem">
<b>6. </b><b>Combine business with pleasure — and charity.</b>
Spearhead an event, party or conference for a cause you care about. That
puts you in the position of getting to know lots of people, and shows
off your small
business leadership skills. "I host an annual baseball game where I
take hundreds of clients to a Cubs game at Wrigley Field," says Kate
Koziol, who owns a public relations agency in Chicago. "Last year, I
took 300 people and we raised $10,000 for a local children's hospital.
Few people turn down a game and it's a great networking opportunity for
guests. It lets me reconnect with current clients and impress potential
clients."<br />
</div>
<div class="listItem">
<b>7. </b><b>Create a destination.</b> Bookstore chain Barnes
& Noble has its coffee bars. Furnishings giant Ikea offers
child-care centers and cafeterias. Why? So customers gravitate to the
stores to enjoy an experience, to hang out for a while. Sunday morning
at Barnes & Noble becomes a pleasant weekend routine, rather than a
shopping errand. Steal this idea. This tip isn't limited to offline
destinations, either. Using <b>pay-per-click
advertising</b>, you can cheaply drive traffic to a one-time news event
or specialty offerings, points out Jay Lipe, a small-business marketing
consultant based in Minneapolis. Lipe set up a Web site for Games by
James (www.gamesbyjames.biz), a retailer of board games, and quickly
attracted customers via pay-per-click ads. "The effect was overnight,"
says Lipe. "Traditionally in the marketing world, it takes weeks or even
months to generate acceptable awareness and traffic. Here we saw
traffic spike overnight."<br />
</div>
<div class="listItem">
<b>8. </b><b>Become an online expert.</b> This is the "free
sample" approach to bringing in business. Research active e-mail
discussion lists and online bulletin boards that are relevant to your
business and audience. Join several and start posting expert advice to
solve problems or answer questions. You may need to keep this up for a
bit. But the rewards come back in paying clients and referrals. "E-mail
discussion lists have been my single largest source of clients over the
last eight years," says Shel Horowitz, a <b>small-business
marketing consultant </b> based in Northampton, Mass.<br />
</div>
<div class="listItem">
<b>9. </b><b>Court local media.</b> Editorial features convey
more credibility with prospective clients than paid advertising does. To
get coverage from the local media, whether from the town newspaper,
from TV or radio stations, or from trade journals, you need a fresh,
timely story. It's usually worthwhile to hire an experienced publicist
to position the stories, target appropriate media representative and
write and send press releases. Usually, you can work on a short-term or
contingency basis.<br />
</div>
<div class="listItem">
<b>10. </b><b>Finally, don't let customers simply slip away.</b>
Make an effort to reel them back in. It costs a lot less to retain a
disgruntled or inactive customer than to acquire a new one. If you
haven't heard from a customer in awhile, send a personalized e-mail (you
can automate this process), inquiring whether all is well. For a
customer who suffered a bad experience, pick up the phone, acknowledging
the unpleasantness and ask if there's anything you can do. A discount
can't hurt either. Being kind to customers is the smartest low-cost
marketing you can do.<br />
</div>
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com3tag:blogger.com,1999:blog-3439275702319307970.post-81390461551127979922012-06-26T13:42:00.004-07:002012-06-26T13:42:42.516-07:00The Top 12 Marketing News Updates Thanksfull<div dir="ltr" style="text-align: left;" trbidi="on">
As we gather around our Thanksgiving dinner tables and think about
all we have to be thankful for in our personal lives, let's take an
extra moment to reflect on all we should be thankful for as inbound
marketers. We've covered some major marketing news stories on this blog
during 2011. Not surprisingly, they've included a lot of helpful new
updates and features that make our jobs as marketers a lot easier.
Here's a list of some of the top news, launches, changes, and updates
that tickled our fancy and serve as a reminder of what we all have to be
thankful for as<a href="http://www.seomarketingnews.org/" target="_blank"> inbound marketers</a>. Let's
take a look!<br />
<br />
<h2>
<strong>Why We're Thankful for Facebook</strong></h2>
<a href="http://www.seomarketingnews.org/" target="_blank"><strong>Facebook Launches Revamped Insights Tool for Business Pages</strong></a><br />
<img alt="facebook icon" border="0" class="alignRight" height="202" id="img-1322082728811" src="http://blog.hubspot.com/Portals/249/images/facebook-icon.png" style="float: right;" width="202" />Marketers know they need to use social media,
but have struggled to find a way to put ROI around social media effort.
Finally, Facebook launched a revamped Insights tool that comes fully
loaded with metrics that are truly <em>insightful</em> (hence the name)
and can help you super-charge your Facebook marketing. <span><strong>Facebook
Insights, thank you for helping us show our bosses pretty charts with
lots of numbers indicating why we need to keep our social media presence
going strong!</strong></span><br />
<a href="http://www.seomarketingnews.org/" target="_blank"><strong>Facebook Now Allows Profile Pages to Become Business Pages</strong></a><br />
Marketers were told to be on Facebook, and they listened! Except some
people set up profiles (that did pretty well!) instead of business
pages. Oops. For all those who were too afraid to make the switch from
profile to business page out of fear for losing their following,
Facebook finally made it easy to make the transition. <strong>Facebook,
thank you for giving people a chance to redeem themselves without
suffering a giant social media setback!</strong><br />
<a href="http://www.seomarketingnews.org/" target="_blank"><strong>Facebook Enhances News Feed and Introduces Ticker</strong></a><br />
Facebook's new ticker feature includes status updates from pages
users are following, meaning your business page can generate even more
reach by appearing as an update! As of recently, these tickers also come
with <a href="http://www.seomarketingnews.org/" target="_blank">sponsored stories</a>. <strong>Facebook,
even though many of us kicked and screamed (and may still be doing so),
thank you for getting more eyes on our social media content, allowing
us to extend our reach and generate more fans.</strong><br />
<strong><br /></strong><br />
<h2>
<strong>Why We're Thankful for Google</strong></h2>
<a href="http://www.seomarketingnews.org/" target="_blank"><strong>Google+ Finally Launches Business Pages</strong></a><br />
<a href="http://g.co/doodle/ab23hc" target="_blank"><img alt="google turkey" border="0" class="alignRight" height="207" id="img-1322082954353" src="http://blog.hubspot.com/Portals/249/images/google-turkey.png" style="float: right;" width="373" /></a>There she is, the story so many marketers
waited for. The appearance and functionality of business pages resembled
a Google+ personal page but also allowed businesses to leverage the
social network to connect with their audience, spread their messages,
promote their content, and generate leads. (Don't
forget: this is the same year that Google<em> launched Google+ </em>as
well). <strong>Google, thank you for listening to the thousands of
businesses that requested business pages, and giving us another place to
publish the content we work so hard to create!</strong><br />
<strong>Everything Marketers Need to Know About Google's Panda
Updates</strong><br />
<span>Some businesses suffered big time from Google's Panda updates,
but we all learned that being helpful in our marketing is truly
important and that we must be generating fresh and optimized content
constantly. <strong>Google, thank you for leveling the playing field
with these updates; it allows marketers with the best content to have a
shot at the top, even if they don't have the most money.</strong></span><br />
<strong>Google Adds Google+ Posts and 'Add to
Circles' Buttons to Search Results</strong><br />
<span><span>Now, even if searchers do not have a Google+ account,
they will still see Google+ results for their searches. I guess that's
pretty beneficial if you want your Google+ business pages to be shared
beyond Google users, huh? <strong>Google, thank you for rewarding people
who are using your new social network and helping us build our reach
even to those who haven't jumped on the bandwagon yet.</strong></span></span><br />
<span><span><strong></strong></span></span><br />
<h2>
<strong>Why We're Thankful for LinkedIn</strong></h2>
<a href="http://www.seomarketingnews.org/" target="_blank"><strong>LinkedIn Launches Company Status Updates</strong></a><br />
<img alt="linkedin icon" border="0" class="alignRight" height="214" id="img-1322083045996" src="http://blog.hubspot.com/Portals/249/images/linkedin-icon1.png" style="float: right;" width="201" />This update enables companies to broadcast
messages to its company followers. Companies can share text and links to
other content as well as multimedia content like videos and images.<strong>
LinkedIn, thank you for giving us the sharing capabilities we have on
Facebook on a site that is extremely targeted to B2B marketing. It
allows us to speak to a more targeted audience, which means more
qualified leads.</strong><br />
<span><strong>LinkedIn
Launches "LinkedIn Today"</strong></span><br />
LinkedIn Today is a news aggregation and curation service. Based off
the industry you have selected on your personal page, LinkedIn will
provide top headlines for stories in that designated field. <strong>LinkedIn,
thank you for making it easier for us to stay up-to-date on what's
happening in our industry!</strong><br />
<strong>LinkedIn
Releases Official Share Button</strong><br />
The release of this button allows LinkedIn users to easily share
content they find interesting and relevant with their network. <strong>LinkedIn,
thank you for making it easy for users to share content straight to
their profile. It makes them much more prone to share and gets content
in front of more eyes.</strong><br />
<strong><br /></strong><br />
<h2>
<strong>Why We're Thankful for Twitter</strong></h2>
<a href="http://www.seomarketingnews.org/" target="_blank"><strong>Twitter Launches New Follow Button for Websites</strong></a><br />
<img alt="twittericon" border="0" class="alignRight" height="202" id="img-1322083104641" src="http://blog.hubspot.com/Portals/249/images/twittericon.png" style="float: right;" width="202" /><span></span>The new button makes it easy for
website visitors to start following the Twitter accounts that are most
interesting to them. <strong>Twitter, thank you for giving marketers an
easy way to generate new followers and, ultimately, increase social
media reach.</strong><span><br /></span><strong>Twitter Introduces Free Twitter Web Analytics Tool</strong><br />
Twitter <em>finally</em> introduced its own analytics tool, aimed at
helping website owners understand how much traffic they generated from
Twitter as well as the effectiveness of Twitter integrations on their
websites.<strong> Twitter, I'll echo my sentiments to Facebook. Thank
you for giving marketers the ability to justify time spent on social
media!</strong><br />
<strong>Twitter Rolls Out Improved Search
Functionality With Photos & Videos</strong><br />
This provides businesses with the unique opportunity to see how often
their content is being shared by putting it on a public forum, and
seeing if it ends up on the top results. If so, your reach is extended <em>even
further, </em>as users may click on it just because it's on their
screen. <strong>Twitter, thank you for not forgetting that content takes
many forms other than text. Photos and videos are an important part of
many marketers' inbound marketing strategies!</strong><br />
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
<br /></div>
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com1tag:blogger.com,1999:blog-3439275702319307970.post-67120422684420767172012-05-29T13:20:00.005-07:002012-05-29T13:20:49.084-07:0010 Powerful Marketing for Small Business<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-mImPOfTsNWs/T5D8SxBI-xI/AAAAAAAAApc/QqL3BMngDoI/s1600/Tops+10+Ways+in+Marketing+Budget+duniacare.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-mImPOfTsNWs/T5D8SxBI-xI/AAAAAAAAApc/QqL3BMngDoI/s1600/Tops+10+Ways+in+Marketing+Budget+duniacare.PNG" /></a></div>
<iframe bordercolor="#000000" frameborder="0" height="320" hspace="0" marginheight="0" marginwidth="0" scrolling="no" src="http://ad.doubleclick.net/adi/N7433.148119.BLOGGEREN/B6535994.555;sz=320x320;ord=[timestamp]?;lid=41000000005217789;pid=22975121;usg=AFHzDLs99eOvM1-7A78Hf5yRSCcaLJF54Q;adurl=http%253A%252F%252Fwww.officemax.com%252Ftechnology%252Fsoftware%252Fbusiness-office-software%252Fproduct-prod3440010%253Fcm_mmc%253DPerformics-_-Technology-_-Software-_-Business%252520and%252520Office%252520Software%2526ci_src%253D14110944%2526ci_sku%253D22975121;pubid=538974;imgsrc=http%3A%2F%2Fwww.officemax.com%2Fcatalog%2Fimages%2F397x353%2F22975121i_01.jpg;width=320;height=284" vspace="0" width="320"></iframe><br /><ol>
<li><b>Print your best small ad on a postcard and mail it to prospects in your targeted market.</b>
<br /><blockquote class="tr_bq">
People read postcards when the message is brief. A small ad on a
postcard can drive a high volume of traffic to your web site and
generate a flood of sales leads for a very small cost.
</blockquote>
</li>
<br />
<li><b>No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.</b>
<br /><blockquote class="tr_bq">
Your customers tune out after awhile if you toot only one note. Not
only that, YOU get bored. Marketing can be fun, so take advantage of the
thousands of opportunities available for communicating your value to
customers. But don't be arbitrary about your selection of a variety of
marketing ploys. Plan carefully. Get feedback from customers and adapt
your efforts accordingly.
</blockquote>
</li>
<br />
<li><b>Use buddy marketing to promote your business.</b>
<br /><blockquote class="tr_bq">
For example, if you send out brochures, you could include a leaflet
and/or business card of another business, which had agreed to do the
same for you. This gives you the chance to reach a whole new pool of
potential customers.
</blockquote>
</li>
<br />
<li><b>Answer Your Phone Differently.</b>
<br /><blockquote class="tr_bq">
Try announcing a special offer when you answer the phone. For
example you could say, "Good morning, this is Ann Marie with Check It
Out; ask me about my special marketing offer." The caller is compelled
to ask about the offer. Sure, many companies have recorded messages that
play when you're tied up in a queue, but who do you know that has a
live message? I certainly haven't heard of anyone. Make sure your offer
is aggressive and increase your caller's urgency by including a
not-so-distant expiration date.
</blockquote>
</li>
<br />
<li><b>Stick It!</b>
<br /><blockquote class="tr_bq">
Use stickers, stamps and handwritten notes on all of your direct
mail efforts and day-to-day business mail. Remember, when you put a
sticker or handwritten message on the outside of an envelope, it has the
impact of a miniature billboard. People read it first; however, the
message should be short and concise so it can be read in less than 10
seconds.
</blockquote>
</li>
<br />
<li><b>Send A Second Offer To Your Customers Immediately After They've Purchased</b>
<br /><blockquote class="tr_bq">
Your customer just purchased a sweater from your clothing shop. Send
a handwritten note to your customer thanking them for their business
and informing them that upon their return with "this note" they may take
advantage of a private offer, such as 20% off their next purchase. To
create urgency, remember to include an expiration date.
</blockquote>
</li>
<br />
<li><b>Newsletters</b>
<br /><blockquote class="tr_bq">
Did you know it costs six times more to make a sale to a new
customer than to an existing one? You can use newsletters to focus your
marketing on past customers. Keep costs down by sacrificing frequency
and high production values. If printed newsletters are too expensive,
consider an e-mail newsletter sent to people who subscribe at your Web
site.
</blockquote>
</li>
<br />
<li><b>Seminars/ open house</b>
<br /><blockquote class="tr_bq">
Hosting an event is a great way to gain face time with key customers
and prospects as well as get your company name circulating. With the
right programming, you'll be rewarded with a nice turnout and media
coverage. If it's a seminar, limit the attendance and charge a fee. A
fee gives the impression of value. Free often connotes, whether intended
or not, that attendees will have to endure a sales pitch.
</blockquote>
</li>
<br />
<li><b>Bartering</b>
<br /><blockquote class="tr_bq">
This is an excellent tool to promote your business and get others to
use your product and services. You can trade your product for
advertising space or for another company's product or service. This is
especially helpful when two companies on limited budgets can exchange
their services.
</blockquote>
</li>
<br />
<li><b>Mail Outs</b>
<br /><blockquote class="tr_bq">
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It
doesn't cost any additional postage and you'll be surprised at who could
use what you're offering.
</blockquote>
<br />
Seocaring Marketing Research Tips and Trick SEO. 10 Powerful Marketing for Small Business.I hope you like this post and it's can help for beginner like me in Marketing Research.Thanks. </li>
</ol>
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com2tag:blogger.com,1999:blog-3439275702319307970.post-15569990819744251822012-04-29T07:04:00.001-07:002012-04-29T07:04:51.106-07:00Marketing Strategy Element<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-9n7AVj-wFsQ/T51KK5wc7AI/AAAAAAAAAsE/KH9n8Lx2EjE/s1600/Marketing+Strategy+Elements.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-9n7AVj-wFsQ/T51KK5wc7AI/AAAAAAAAAsE/KH9n8Lx2EjE/s1600/Marketing+Strategy+Elements.PNG" /></a></div>
<br />
A <b>Marketing Strategy Element</b> is composed of several interrelated <b>elements</b>. The first and most important is market selection: choosing the markets to be served. Product planning includes the specific products the company sells, the makeup of the product line, and the design of individual offerings in the line. Another <b>element</b> is the distribution system: the wholesale and retail channels through which the product moves to the people who ultimately buy it and use it. <br /><br />The overall communications <b>strategy</b> employs advertising to tell potential customers about the product through radio, television, direct mail, and public print and personal selling to deploy a sales force to call on potential customers, urge them to buy, and take orders. Finally, pricing is an important element of any <b>marketing program</b>. The company must set the product prices that different classes of customers will pay and determine the margins or commissions to compensate agents, wholesalers, and retailers for moving the product to ultimate users.<br /><br />Depending on the nature of the product and its markets, the <b>marketing strategy</b> may also include other components. A company whose products need repair and maintenance must have programs for product service. Such programs are often businesses in themselves and require extensive repair shops, technical service personnel, and inventories of spare parts. For some companies, the nature and amount of technical assistance provided to customers is critical to <b>marketing success</b> and therefore an important part of strategy. <br /><br />In many businesses, customer credit is an important element of the marketing program. Companies that operate gasoline stations, retail stores, or travel agencies, for example, must extend credit simply to compete for business. So must companies selling industrial equipment, raw materials, and supplies.<br /><br />In businesses where products can be shipped only a certain distance from the plant, plant location determines the company's available market. A container plant, for example, can serve only a limited geographic area because shipping costs are high in relation to the product's unit value. When transport over long distances becomes uneconomical, plant location becomes a strategic marketing decision.<br /><br />Brand name also be an important <b>element of marketing strategy</b>. A company may have to choose between using a family brand name (such as Kraft for cheeses, jams, jellies) or a distinct name (such as Lite for a beer made by Miller Brewing Company).<br />Other elements of strategy, especially for consumer goods companies, are display of the merchandise at the point of sale, and promotions to consumers (e.g., cents-off coupons, two-for-one sales, and in-package premiums), retailers, and wholesalers. The list of <b>elements</b> that might shape marketing strategy is long and will vary among products, markets, and companies. Moreover, emphasis on particular aspects of marketing strategy will vary considerably, even among competitors selling comparable products to the same markets. Emphasis will shift, too, over time as products mature and market conditions change. At one stage a company may gain a competitive edge through extensive new product development; at another, it may rely on low price. <br /><iframe bordercolor="#000000" frameborder="0" height="250" hspace="0" marginheight="0" marginwidth="0" scrolling="no" src="http://ad.doubleclick.net/adi/N7433.148119.BLOGGEREN/B6535994.130;sz=300x250;ord=[timestamp]?;lid=41000000005217789;pid=22975121;usg=AFHzDLs99eOvM1-7A78Hf5yRSCcaLJF54Q;adurl=http%253A%252F%252Fwww.officemax.com%252Ftechnology%252Fsoftware%252Fbusiness-office-software%252Fproduct-prod3440010%253Fcm_mmc%253DPerformics-_-Technology-_-Software-_-Business%252520and%252520Office%252520Software%2526ci_src%253D14110944%2526ci_sku%253D22975121;pubid=538974;price=%2439.99;title=Individual+Software+BizTools+Pro+PMC-BT1;merc=OfficeMax;imgsrc=http%3A%2F%2Fwww.officemax.com%2Fcatalog%2Fimages%2F397x353%2F22975121i_01.jpg;width=151;height=135" vspace="0" width="300"></iframe><br /><b>There are eight elements that your strategy must contain to succeed</b>.<br /><br /><b>1. Real Customer</b> - Many small businesses take on any type of customer just to make a sale and lose sight of the prospects that have the greatest potential. They approach everyone equally and hope for the best. This is a poor tactical approach which is not a growth <a href="http://www.dunia-care.org/2012/04/5-top-facebook-marketing-strategies.html" target="_blank"><b>marketing strategy</b></a>. Ideally, your strategy should try to address customer needs which currently are not being met in the market place and which show adequate size and profitability. A good strategy implies that a small business cannot be all things to all people and must analyze its market and its own capabilities so as to focus on the 'real customer' it can serve best.<br /><br /><b>2. Establish Marketing Goals</b> - If you believe you can succeed, you will eventually succeed. When you have a marketing strategy and clear set of <b>marketing goals</b> there will be little to stop you. This is where writing down goals is essential to the drafting of the rest of your marketing plan. If you do not know where you are going, how are you going to get there?<br /><br /><b>3. Differentiating Factors</b> - Being unique in the marketplace is an imperative <a href="http://www.dunia-care.org/2012/04/5-top-facebook-marketing-strategies.html" target="_blank"><b>small business marketing</b></a> strategy. Uniqueness can be a make-or-break element in today's business world. How do you set your small business apart? What are you offering that your competition is not and how are you delivering your product/service.<br /><br /><b>4. A Clear Target</b> - Creating a small business <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>marketing strategy</b></a> requires you to become and expert at target marketing. The two things you are always short on are time and money. When you miss your target market you are wasting both. For your <b>marketing</b> to be cost effective you need to pick a target audience, or your niche, to focus on. By <b>marketing</b> to your target audience, who you know already have a need for your product/service, you immediately increase your campaign's likelihood of success.<br /><br /><b>5. Strong Message</b> - <b>Marketing</b> is all about communication. When you communicate well, you make sales; if you cause confusion, you fail. It's that simple. Creating a strategy for a consistent marketing message is critical to your success.<br /><br /><b>6. Brand Identity</b> - You may think that as a small business you are not big enough to need a branding strategy. Nothing can be further from the truth! Every business needs an identity that is part of a focused <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>marketing strategy</b></a>. How do you want the market and your customers to perceive you? Take this time to know your positioning in your competitive field.<br /><br /><b>7. Positioning Plan</b> - All business battles are won and lost in the minds of your clients and prospects. They decide what is in their best interest and if your product will benefit them. The best you can do is to position yourself with your marketing strategy to be the best choice, lowest risk they have in their buying process. Ensure that your company's inside reality is the outside perception in your prospects mind.<br /><br /><b>8. Financial Projections</b> - Show the returns on the <b>marketing investments</b> you plan to make, broken down by product line, for one to three years. After campaign decisions are made and implemented you need to evaluate how well they are performing. Set standards of performance and evaluate results against them.<br />
<br />You have a product people love and you understand who the people are that love it. Now would be a great time to build a marketing plan. The plan will change and evolve over time but having a structure helps to make sure that your marketing spend is aligning with your goals without being completely ad-hoc, spray and pray, or flavor of the day. The plan shouldn’t be a massive undertaking – it’s a rough guide that documents what you are planning on doing and why you are doing it. Good plans should contain the following:<br /> <b>1. Segmentation</b> – At this stage you should understand what <b>segments</b> love you offering and why. If you don’t, you probably aren’t ready to build a marketing plan yet and you should go back and focus on finding a fit between your offering and a set of markets. This is where you document with as much detail as humanly possible the <b>segments</b> that you are going to target. Who are the groups, what are their characteristics and how do you identify them.<br /> <b>2. Competitive Alternatives</b> – This is a documented list of what your customers would consider alternatives to your product or service. Don’t go crazy on this documenting every little bit of functionality. The purpose of this section is to help you articulate what really differentiates your offering from others in the space. These are generally macro things and not niggly detailed nuances of features.<br /> <b>3. Differentiated Points of Value (by segment)</b> – For each segment, what are the top 3 or 4 differentiators that your offering has versus others. Remember this isn’t just about technology or features. It often includes things like pricing, delivery options, ease of use, time to value, etc.<br /> <b>4. Messaging and Positioning (by segment)</b> – Working from the previous section create a set of messages for each segment. This should be a succinct set of no more than 3/4 messages that get across your key points. (For more on this see my post on Crafting Simple Value Statements)<br /> <b>5. Marketing Goals and Measures </b>– What are the goals of your marketing plan and what metrics are you tracking that are associated with those goals? For example you might decide that increasing customer acquisition by x% is a key goal. You can tie acquisition to site visits, product signups, email or blog signups, abandon rates, etc.<br /> <b>6. Tactical Plan, Budget, Owners</b> – Based on the above goals and measures this is the set of marketing plans you plan on executing to drive those results and the costs associated with each of those tactics. The tactics are broken into discreet items of work (i.e for example a tactic such as a webinar will include creating the invite list, writing/designing the mailer, sending the invite, creating the webinar content, etc.) and assigned to an owner.<br /> <b>7. Timeline-</b> The tactics need to be broken into work items and plotted on a timeline so they can be tracked on a regular (for my teams it’s usually weekly) basis.<br />
I hope this article can help.<b>Duniacare Marketing Strategy Element</b>.<br /></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com2tag:blogger.com,1999:blog-3439275702319307970.post-61963164410718972862012-04-28T19:11:00.001-07:002012-04-28T19:11:36.341-07:00Marketing Fixed Analysis and Objective<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Marketing Fixed Analysis and objective.Marketing</b> is a key part of business success - and you should use a <b> marketing plan</b> as a basis for executing your <b>marketing strategy</b>.<br /><br />A <b>marketing</b> plan sets out clear objectives and lists the actions you will take to achieve them. Perhaps most importantly, it looks at how you can ensure that your plan becomes reality.<br /><br />A <b>marketing</b> plan includes factors such as deciding which customers to target and how to reach them, how to win their business and keep them happy afterwards, as well as continually reviewing and improving everything you do to stay ahead of the competition.<br /><br />Remember that <b>marketing</b> in itself will not guarantee sales, but a well-researched and coherent <b>marketing</b> plan will give you a much better chance of building long-term, profitable relationships.<br /><br />This guide outlines the key areas to look at in an effective <b>marketing</b> plan and what you should include in it.<br /><br />SO,you must before knowing about your <b>marketing</b> objective.Let's me know you are something about this <b>marketing</b> <b>Objective</b>.<br />Your <b>marketing objectives</b> should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy.<br /><iframe bordercolor="#000000" frameborder="0" height="250" hspace="0" marginheight="0" marginwidth="0" scrolling="no" src="http://ad.doubleclick.net/adi/N7433.148119.BLOGGEREN/B6534751.20;sz=300x250;ord=[timestamp]?;lid=41000000028505128;pid=WMG1054_2785043;usg=AFHzDLuVPCGSpySDsgzQVaefVLC_MH0E6Q;adurl=http%253A%252F%252Fwww.wayfair.com%252FWorld-Marketing-15-000-BTU-Propane-Infrared-Wall-Space-Heater-with-Choice-of-Heat-Control-KWP19X-L997-K%257EWMG1054.html%253FPiID%253D2785043;pubid=538974;price=%24194.99;title=%2215%2C000+BTU+Propane+Infrared+Wall+Space+Heater+with+Choice+of+Heat+Control%22;merc=Wayfair;imgsrc=http%3A%2F%2Fcommon1.csnimages.com%2Flf%2F49%2Fhash%2F862%2F229230%2F1%2F1.jpg;width=135;height=135" vspace="0" width="300"></iframe><br />For example, suppose your business objectives include increasing sales by 10 per cent over the next year. Your <b>marketing objectives</b> might include targeting a promising new market segment to help achieve this growth.<br />Objectives should always be SMART:<br /><br />
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Specific - for example, you might set an <b>objective</b> of getting ten new customers.<br /> Measurable - whatever your objective is, you need to be able to check whether you have reached it or not when you review your plan.<br /> Achievable - you must have the resources you need to achieve the objective. The key resources are usually people and money.<br /> Realistic - targets should stretch you, not demotivate you because they are unreasonable and seem to be out of reach.<br /> Time-bound - you should set a deadline for achieving the <b>objective</b>. For example, you might aim to get ten new customers within the next 12 months.</blockquote>
<br />Understanding the environment your business operates in is a key part of planning, and will allow you to discern the threats and opportunities associated with your area of business. A PEST analysis helps you to identify the main opportunities and threats in your market:<br /><br />
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Political and legal changes such as new regulations<br /> Economic factors such as interest rates, exchange rates and consumer confidence<br /> Social factors such as changing attitudes and lifestyles, and the ageing population<br /> Technological factors such as new materials and growing use of the internet</blockquote>
<br />You also need to understand your own internal strengths and weaknesses. For example, the main strengths of a new business might be an original product and enthusiastic employees. The main weaknesses might be the lack of an existing customer base and limited financial resources.<br /><br />A SWOT <b>analysis</b> combines external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats. You need to look for opportunities that play to your strengths. You also need to decide what to do about threats to your business and how you can overcome important weaknesses.<br /><br />For example, your SWOT analysis might help you identify the most promising customers to target. You might decide to look at ways of using the internet to reach customers. And you might start to investigate ways of raising additional investment to overcome your financial weakness.<br />
I hope this article can help.<b>Duniacare Marketing Fixed Analysis and Objective</b>.</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com1tag:blogger.com,1999:blog-3439275702319307970.post-6544956347640541842012-04-26T18:03:00.001-07:002012-04-26T18:03:34.180-07:00Search Marketing Idea<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Search marketing</b> into two topics. <b>Search engine marketing</b> <b>(SEM)</b> which is PPC (Pay Per Click) and CPC (Cost Per Click) programs such as Google Adwords that allow you to pay for a sponsored listing in the search results. And search engine optimization <b>(SEO)</b> which is the process of gaining a higher natural search position in the search engines.<br /><b>Search Engine Marketing</b> <b>(SEM)</b><br /><br /> 1.Create a search marketing budget.<br /> How much will you need to spend to get a sale?<br /> How much profit do you make per sale?<br /> How will you track and improve your ads?<br /> 2. Advertise through Google Adwords.<br /> Largest market, most searches<br /> Highest competition<br /> May need to focus on a smaller niche to be profitable<br /> 3. Advertise through Yahoo Search Marketing<br /> Moderate search volume and competition<br /> 4. Advertise through Microsoft adCenter<br /> Moderate search volume<br /> Lower competition<br /> 5. Advertise through Ask.com<br /> Low search volume<br /> Low competition<br /> 6. Look for new niches and customer groups to offer your products and services to (web designer for automotive shops) to decrease competition.<br /> 7. Use keyword tools to research what your potential customers are searching for.<br /> 8. Google's keyword tool is a free tools to help research what people are searching for.<br /> 9.Use local search marketing area specifications to target a specific city or zip code. Again reducing competition and increasing effectiveness.<br /> 10. <b>Track Your Search Engine Marketing</b>: Track leads, track conversions, track what each keyword does or doesn't do for you.<br /> 11. Adjust your campaign to explore more of the keywords that work and decrease bids on the keywords that don't preform as well.<br /> 12. Create multiple landing pages and test the effectiveness of each landing page. Test different layouts, different copy, different calls to action.<br /><br /><b>Search Engine Optimization (SEO)</b><br /><br /> Research what words your potential customers are searching with.<br /> Write search engine optimized titles that use the words that your customer are searching for.<br /> Get those same keywords in the link text of sites that are linking to you.<br /> Make sure the sites you get links on are on the same topic as your site is.<br /> Get quality relevant links from reputable sites.<br /> Build one-way links by:<br />
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List in related quality directories<br /> Posting in related forums<br /> Commenting on related blogs<br /> Guest blogging<br /> Writing guest articles<br /> Submitting articles to directories<br /> Social bookmarking your site</blockquote>
Don't link to sites that are seen as bad sites by the search engines. (Make sure they are well listed in Google)<br /> Use the same keywords in the body text of your content.<br /> Create great content focused on your topic that people want to link to.<br /> "Link Bait" with catchy article names and content like "99+ Internet Marketing Ideas"!<br /> Get that content in front of the eyes of some of the more established sites in your topic. (By commenting on blogs, interacting in forums, etc.)<br /> Check out SEOmoz's Ranking Factors to see how some of the top <b>search engine optimization</b> experts rank the importance of different factors influencing your position in the search engines.<br /> Track what search terms bring what conversions. Focus your <b>keyword optimization</b> efforts on the best performing keywords.<br /> Make your site search engine navigable. Search engines can't follow:<br /> Pure javascript dropdown menus or links<br /> Pages that are accessed by a form (login form, submit button, etc.)<br /> Try not to use frames.<br /> Make every page accessible within 3 clicks.<br /> Have fewer than 100 links per page.<br /> Create an XML sitemap<br /> Submit your site to the DMOZ directory<br /> Get listed in a paid directory like Best of the Web (BOTW) or Yahoo Directory.<br /> Don't:<br />
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have hidden text<br /> use cloaking<br /> spam keywords on the page<br /> duplicate content</blockquote>
Do:<br />
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Write good relevant content<br /> Design your site for your users<br /> Follow Google's Guidelines</blockquote>
<br />I hope this article can help.<b>Duniacare Search Marketing Idea.</b></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com1tag:blogger.com,1999:blog-3439275702319307970.post-61205753424714965632012-04-24T07:51:00.003-07:002012-04-24T07:51:45.795-07:00Marketing Research<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Market research</b> and marketing research are often confused. '<b>Market</b>' <b>research</b> is simply research into a specific market. It is a very narrow concept. 'Marketing' research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:<br /><br /> "<b>Marketing research</b> is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. <a href="http://www.dunia-care.org/2012/04/online-marketin-best-practices.html" target="_blank"><b>Marketing research</b></a> specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."<br /><br /> American <b>Marketing</b> Association (AMA) - Official Definition of <a href="http://www.dunia-care.org/2012/04/online-marketin-best-practices.html" target="_blank"><b>Marketing Research</b></a><br /><br />How do the professionals do <b>marketing research</b>?<br /><br />Obviously, this is a very long and involved definition of <b>marketing research</b>.<br /><br /> "<b>Marketing research</b> is about researching the whole of a company's marketing process."<br /><br /><br />This explanation is far more straightforward i.e. <b>marketing research</b> into the elements of the marketing mix, competitors, markets, and everything to do with the customers.<br />The <b>Marketing research</b> Process.<br /><br /><a href="http://www.dunia-care.org/2012/04/online-marketin-best-practices.html" target="_blank"><b>Marketing research</b></a> is gathered using a systematic approach. An example of one follows:<br /><br />1. Define the problem. Never conduct research for things that you would 'like' to know. Make sure that you really 'need' to know something. The problem then becomes the focus of the research. For example, why are sales falling in New Zealand?<br /><br />2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? The methods of data collection will be discussed in more detail later.<br /><br />3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?<br /><br />4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?<br /><br />5. Decide upon a budget and a time frame.<br /><br />6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven. 7. Go ahead and collect the data.<br /><br />8. Conduct the analysis of the data.<br /><br />9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.<br /><br />10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.<br />
I hope this article can help.<a href="http://www.dunia-care.org/2012/04/online-marketin-best-practices.html" target="_blank"><b>Marketing Research dunia care .</b></a></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com3tag:blogger.com,1999:blog-3439275702319307970.post-86070214233246396892012-04-22T07:23:00.003-07:002012-04-22T07:23:42.656-07:005 Top Facebook Marketing Strategies<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;">5 Top Facebook Marketing Strategies.Duniacare Marketing.remember us just type in Google like :duniacare,fiskianewbe,suramcode,savemodeonoff.Remeber !!!all of we make something just one reason it's :<b>"BECAUSE</b> <b>WE CARE YOUR SEO MARKETING BUSINESS."</b> thank's</td></tr>
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<b>Facebook 2012 has done its homework!</b> What about you? Do you know what you need to grow and brand your <b><u>business</u></b> on Facebook? Facebook is one of the most power<b> marketing</b> tools available for business and particularly network marketers and that is why it is important that you master this tool well. Here are 5 steps that will guide you on how to use Facebook marketing strategically:<br /><br /> <b>1.Your Mission</b><br /> 2.<b>Training</b><br /> <b>3.Content Sharing</b><br /> <b>4.Monitor Results</b><br /> <b>5.Competitors Activities</b><br />
Okay Let's me to know you some explain from this step.Let's go checkitoutt becricrottttt :P<br /><br /><b>Your Mission:</b><br /><br />You must be clear of what your mission is before you venture into using Facebook as marketing tool. Why are you on Facebook? What are you offering and who do you want to target? Without a clear mission, you will be experiencing difficulties in driving your business to success. This is because you want everybody from prospects to customers and most important yourself to know exactly what your company is all about. Obviously you are the only person who should know exactly why your company exists.<br /><b>Training:</b><br /><br />The importance of training can never be re-emphasized enough! If you have not set this as a priority in your business start-up plan then you are most likely going to be experiencing difficulties in developing your business. So why do you need to have training on Facebook Marketing strategies? Very simple, its positioning yourself at the pole position when the race to success begins! Your competitors will have done their homework and definitely mastering this tool for their benefit. They will know exactly when and how to:<br /><br /> Make a clear or transparent fan page which has a call to action on its Timeline picture and how to use the wall tagline effectively<br /> Value content, how to offer it and share and even get it to be shared in other networks for you.<br /> How to engage with your network who you eventually want to get into your marketing funnel.<br /> How to create powerful campaigns offering value such as gifts; free video trainings etc., so that you are drawing the attention of your audience.<br /> How to use your fan base to make money<br /> How to use Facebook to brand yourself and your business<br /><br /><b>Content Sharing:</b><br /><br />If you have content and it is not being shared, the obviously you will not be meeting your sales target. You have to know exactly what will make your content go viral and are there rules which one need to master in order to get people or their <b>network sharing</b> their content for them around?<br /><b>Monitor Results:</b><br /><br />As we all know Facebook is a dynamic place to be in and therefore changes are taking place daily, hourly, in the minute and if you are not <b>monitoring</b> your results that you will be shooting in the dark when it comes to using Facebook marketing as a tool for developing your business. You need to experiment, test and track your results as often as you can, particularly if you are posting regularly on the site.<br /><br />There is actually no golden rule, instead you have to find the golden middle where you are posting decently and not spamming your network. Personally I try to post once a day and I do one article per day, and dedicate the rest of the time to inter-act with my network, share their articles around and use this momentum to develop trust and relationship with them.<br /><b>Competitor’s Activities:</b><br /><br />You need to connect with your competitor’s pages because you want to know exactly what is it that they are doing successfully. Positioning marketing requires that you are above the game and you are only able to do this if you know what your competitors are doing.<br />
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If this article can help you.No need to send me like money.Just share this article with bottom social link below or give you are comment.Thank's</blockquote>
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<b style="color: red;">For this article thanks to Horlemann</b></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-24403191071218759072012-04-19T23:16:00.000-07:002012-04-19T23:16:44.904-07:0010 Steps Getting Started Media Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>10 Steps Getting Started Media Marketing</b> <b>Dunia Care</b> <b>Media Marketing</b></td></tr>
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When it comes to using social<b> media marketing</b> to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social Web, you can hear what's being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation.<br /><br />It's a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you're doing, you can change things around. Just as you change networking and conversational approaches in person, you can do so on the social Web. The only differences are that on the social Web, you're talking through your keyboard, and your potential audience is much, much larger.<br /><br /><a href="http://www.dunia-care.org/2012/04/online-marketin-best-practices.html" target="_blank"><b style="color: #3d85c6;">Here are 10 steps to get you started.</b></a><br /><br /><b>1. Determine your goals.</b><br />
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What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.</blockquote>
<br /><b>2. Evaluate your resources.</b><br />
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Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media <b>marketing</b> plan before you start.</blockquote>
<br /><b>3. Know your audience.</b><br />
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Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just pub¬lishing <b>marketing</b> messages on the social Web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.</blockquote>
<br /><b>4. Create amazing content.</b><br />
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Once you know where your audience spends time and what kind of content audience members want, take the time to give them more of that kind of content. Don't give up. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to build a loyal fol¬lowing of people who trust you as a source that can meet their needs and expectations.</blockquote>
<br /><b>5. Integrate your marketing efforts</b>.<br />
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All of your efforts at social media <b>marketing</b> should feed off each other. Cross-promote your efforts both online and offline, and make sure your social media and traditional <b>marketing</b> efforts work together seamlessly.</blockquote>
<br /><b>6. Create a schedule.</b><br />
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Allocate specific times during your day to devote to social media marketing. For example, spend five minutes on Twitter before you check your e-mail each day and another five minutes before you leave work each day. When you create a schedule, it's easier to stick to it and make sure you don't skip your social <b>media marketing </b>activities each day.</blockquote>
<br /><b>7. Adopt an 80-20 rule.</b><br />
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Always spend at least 80 percent of your time on social media activities that are not self-promotional and no more than 20 percent of your time on self-promotional activities.</blockquote>
<br /><b>8. Focus on quality, not quantity.</b><br />
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It can be easy to get caught up in the numbers, but don't become a slave to followers and subscribers. It's better to have 1,000 highly engaged, loyal followers than 10,000 followers who sign up to follow you but then never acknowledge you again.</blockquote>
<br /><b>9. Give up control.</b><br />
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You must let your audience take control of the online conversation and make it their own so they develop an emotional attachment to you, your brand, and your business. Remember, on the social Web, apathy or invisibility is a bigger problem than negativity.</blockquote>
<br /><b>10. Keep learning</b>.<br />
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You can never stop listening and learning. For success in social <b>media marketing</b>, you need to be flexible and accept that change is good.</blockquote>
<b>Media Marketing</b> isn't easy like drink a cup of tea. So keep learn and get source.<b>Media Marketing</b> <b>Dunia Care</b> <b>10 Steps Getting Started Media Marketing</b>. I hope you are like this post and it's can helps. <br />
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com3tag:blogger.com,1999:blog-3439275702319307970.post-14752314122009557992012-04-19T23:05:00.000-07:002012-04-19T23:05:18.991-07:00Tops 10 Ways in Marketing Budget<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Tops 10 Way in Marketing Budge</b>t.<b>Dunia Care</b> <b>Marketing Budget.</b></td></tr>
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Most small businesses have modest <b>marketing budgets</b>, which means you have to make every dollar count. Here are 10 ways to get big results from a small budget:<br /><br />
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1. First, use your ads for more than just space <b>advertising</b>. Ads are expensive to produce and expensive to run. But there are ways to get your <b>advertising</b> message in your prospect's hands at a fraction of the cost of space <b>advertising</b>.</blockquote>
<br />The least expensive is to order an ample supply of reprints and distribute them to customers and prospects every chance you get. When you send literature in response to an inquiry, include a copy of the ad in the package. This reminds a prospect of the reason he responded in the first place and reinforces the original message.<br /><br />Distribute ads internally to other departments--engineering, production, sales, customer service and R&D--to keep them up to date on your latest <b>marketing</b> and promotional efforts. Make sure your salespeople receive an extra supply of reprints and are encouraged to include a reprint when they write to or visit their customers.<br /><br />Turn the ad into a product data sheet by adding technical specifications and additional product information to the back of the ad reprint. This eliminates the expense of creating a new layout from scratch. And it makes good advertising sense, because the reader gets double exposure to your advertising message.<br /><br />Ad reprints can be used as inexpensive direct mail pieces. You can mail the reprints along with a reply card and a sales letter. Unlike the ad, which is <b>"cast in concrete,"</b> the letter is easily and inexpensively tailored to specific markets and customer groups.<br /><br />If you've created a series of ads on the same product or product line, publish bound reprints of the ads as a product brochure. This tactic increases prospect exposure to the series and is less expensive than producing a brand new brochure.<br /><br />If your ads provide valuable information of a general nature, you can offer reprints as free educational material to companies in your industry. Or, if the ad presents a striking visual, you can offer reprints suitable for framing.<br /><br />Use your ads again and again. You will save money--and increase frequency--in the process.<br /><br />
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2. If something works, stick with it. Too many<b> marketers</b> scrap their old promotions and create new ones because they're bored with their current campaign. That's a waste. You shouldn't create new ads or promotions if your existing ones are still accurate and effective. You should run your ads for as long as your customers read and react to them.</blockquote>
<br />How long can ads continue to get results? The Ludlow Corp. ran an ad for its erosion-preventing Soil Saver mesh 41 times in the same journal. After 11 years it pulled more inquiries per issue than when it was first published in 1966.<br /><br />If a concept still has selling power but the promotion contains dated information, update the existing copy--don't throw it out and start from scratch. This approach isn't fun for the ad manager or the agency, but it does save money.<br /><br />
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3. Don't over present yourself. A strange thing happens to some <b>entrepreneurs</b> when they get a little extra money in the ad <b>budget</b>: they see fancy four-color brochures, gold embossed mailers and fat annual reports produced by Fortune 500 firms. Then they say, "This stuff sure looks great--why don't we do some brochures like this?"</blockquote>
<br />That's a mistake. The look, tone and image of your promotions should be dictated by your product and your market--not by what other companies in other businesses put out.<br /><br />Producing literature that's too fancy for its purpose and its audience is a waste of money. And it can even hurt sales--your prospects will look at your overdone literature and wonder whether you really understand your market and its needs.<br /><br />
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4. Use <b>"modular"</b> product literature. One common advertising problem is how to promote a single product to many small, diverse markets. Each market has different needs and will buy the product for different reasons. But on your budget, you can't afford to create a separate brochure for each of these tiny market segments.</blockquote>
<br />The solution is modular literature. This means creating a basic brochure layout that has sections capable of being tailored to meet specific market needs. After all, most sections of the brochure--technical specifications, service, company background, product operation, product features--will be the same regardless of the audience. Only a few sections, such as benefits of the product to the user and typical applications, need to be tailored to specific readers.<br /><br />In a modular layout, standard sections remain the same, but new copy can be typeset and stripped in for each market-specific section of the brochure. This way, you can create different marketspecific pieces of literature on the same product using the same basic layout, mechanicals, artwork and plates. Significant savings in time and money will result.<br /><br />
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5. Use article reprints as supplementary sales literature. <b>Marketing</b> managers are constantly bombarded by requests for "incidental" pieces of product literature. Engineers want data sheets explaining some minor technical feature in great detail.</blockquote>
<br />Reps selling to small, specialized markets want special literature geared to their particular audience. And each company salesperson wants support literature that fits his or her individual sales pitch. But the ad budget can only handle the major pieces of product literature. Not enough time or money exists to satisfy everybody's requests for custom literature.<br /><br />The solution is to use article reprints as supplementary sales literature. Rather than spend a bundle producing highly technical or application-specific pieces, have your sales and technical staff write articles on these special topics. Then, place the articles with the appropriate journals.<br /><br />Article reprints can be used as inexpensive literature and carry more credibility than self-produced promotional pieces. You don't pay for layout or printing of the article. Best of all, the article is free advertising for your firm.<br /><br />
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6. Explore inexpensive alternatives for lead generation, such as banner advertising, organic search and PR. Many smaller firms judge <b>marketing</b> effectiveness solely by the number of leads generated. They are not concerned with building image or recognition; they simply count bingo-card inquiries.</blockquote>
<br />New-product press releases lead the list as the most economical method of generating leads. Once, for less than $100, I wrote, printed and distributed a new-product release to 100 trade journals. Within six months, the release had been picked up by 35 magazines and generated 2,500 bingo-card inquiries.<br /><br />Post all your press releases in a media or press section of your website. Optimize your press releases with key word phrases to draw more organic search traffic.<br /><br />
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7. Do not overpay for outside creative talent. Hire freelancers and consultants whose credentials--and fees--fit the job and the budget.</blockquote>
<br />Top advertising photographers, for example, get $1,000 a day or more. This may be worth the fee for a corporate ad running in Forbes or Business Week. But it's overkill for the employee newsletter or a publicity shot. Many competent photographers can shoot a good black-and-white publicity photo for $200 to $250.<br /><br />When you hire consultants, writers, artists, or photographers, you should look for someone whose level of expertise and cost fits the task at hand.<br /><br />
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8. Do it yourself. Tasks such as distributing press releases or creating simple squeeze pages can usually be done cheaper in-house than outside. Save the expensive agency or consultant for tasks that really require their expertise.</blockquote>
<br />If you do not have a <b>marketing</b> manager or assistant, consider hiring a full-time or part-time administrative assistant to handle the detail work involved in managing your company's marketing. This is a more economical solution than farming administrative work out to the agency or doing it yourself.<br /><br />
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9. Get maximum mileage out of existing content (text and images). Photos, illustrations, layouts and even copy created for one promotion can often be lifted and reused in other pieces to significantly reduce creative costs. For example, copy created for a corporate image ad can be used as the introduction to the annual report.</blockquote>
<br />Also, you can save rough layouts, thumbnail sketches, headlines and concepts rejected for one project and use them in future ads, mailings and promotions.<br /><br />
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10. Pay your vendors on time. Why? You'll save money by taking advantage of discounts and avoiding late charges when you pay vendor invoices on time. And, you'll gain goodwill that can result in better service and fairer prices on future projects.</blockquote>
This just for <b>Marketing Budget</b> .<b>Marketing Budget</b> for your home earning.<b>Top 10 way Marketing Budget</b>.I hope you are like this post. <br />
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-48246686371782723312012-04-19T07:24:00.000-07:002012-04-19T07:24:17.509-07:00Online Marketin Best Practices<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>Online Marketing</b></a>, we work with clients in many different industries each facing a unique set of problems. One of the industries we provide online consulting for regularly is software. Be it network monitoring, healthcare system and hospital software, email <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>marketing</b></a>, project management, or B2C software, promoting technology solutions has been a part of our expertise since <a href="http://www.dunia-care.org/" target="_blank">duniacare</a> was founded over.<br /><br />Software development continues to become even more valuable in today’s social, mobile and overall digital world as companies begin to migrate what were once offline industries into SaaS and cloud based services. It wasn’t too long ago that recruiting, sales, and <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>marketing</b></a> relied heavily on meeting in person or over the phone. With advancements in software and devices, organizations are now able to accomplish the same if not better results at a drastically reduced cost.<br /><br />Here is where software companies are met with a compelling challenge: With so many new and previously established software solutions available for easy download and implementation, how can you compete in the marketplace? It is no longer just a price or feature based conversation. Companies are struggling just to get their brand front and center with potential customers. Take Google for example, how often do you search and stray farther than the second page of results before you begin contacting companies to setup a demo of some sort? Chances are you (and your prospects) don’t go past that first page.<br /><br />Our internet <b>marketing</b> agency works with many companies that are facing similar struggles: How to attract people looking to buy in such a competitive market? Companies know that they have a great product but don’t know how to go about getting in front of decision makers and influencers within organizations. By this point we know that an integration of <b>marketing</b> and sales is necessary for success. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Here’s a great guide to lead nurturing from our SaaS client, Marketo.<br /><br />Before making software <b>marketing</b> consulting recommendations, it’s important to do some due diligence to figure out key information about the software/technology company and their customers including:<br /><br /> <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>Current Situation</b></a>: Where are they currently <b>marketing</b>? Sales performance? Leads, sales, order volume, length of sales cycle, cost per lead/sale?<br /> <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>Objectives</b></a>: Where do they want to be both short-term and long-term?<br /> <b> <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank">Target Audience</a></b>: Define customer segments, characteristics and preferences. Who is the customer?<br /> Pain Points: What problems are solved for both the prospect and the company they work with if they buy your software/service?<br /> <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>Differentiation</b>:</a> What makes your software or technology different from the competition? What is the value proposition?<br /><br />Agencies working with internal client <b>marketing</b> teams is an essential part of a successful online <b>marketing </b>engagement. When the agency can work with internal marketers on strategy and planning together, they are able to determine top ranked objectives and can then tailor the solutions to meet the unique needs of the situation. That’s how top agencies (like TopRank) work with clients vs. providing ala carte or commoditized services.<br /><br />One of our clients is a leading software company in the recruiting industry. This client wanted to increase their qualified lead inquiries by at least 100% a month. A qualified lead was defined as a prospect submitting a request for information, setting up a demonstration, or contacting the company directly. Through a combination of what we call a “push and pull” communications strategy we were able to significantly exceed initial projections.<br /><br />Push communications were implemented with the intention of increasing brand awareness of the client as a leader and respected source within their industry. Pull communications included a series of tactics aimed at educating and encouraging prospects to begin making inquiries regarding their software solutions.<br /><br />The tactics that were used to draw in prospective customers included:<br /><br /> Social Media & Networking: to begin interacting with customers in a format and on platforms that they were already using for improved engagement<br /> Search Engine Optimization: for increased visibility when prospects were looking<br /> Blog Content Creation & Promotion: to educate and prompt prospects to take action<br /> Email <b>Marketing</b>: as a means to nurture warm leads and move them through the sales process<br /><br />Many corporate marketers can get tunnel vision when it comes to <b>marketin</b>g their software. They may prejudge integrating channels like search or social media and discount the value of outside expertise because of concerns about effectiveness or the idea of change. Whatever the barrier to getting outside expertise is, there are many situations where it can make a world of difference – especially with situations like the one above where a division of an international software company spiked sales and now has processes in place that would have taken years to do on their own. Ongoing online <b>marketing</b> consulting continues to provide value and more than pay for itself with increases in performance, efficiency and effectiveness.<br /><br />The simple approach of Situation, Objetives, Audience, Pain Points and Differentiation seems straightforward but so many companies are still on the “Features and Benefits” hamster wheel. An outside online <b>marketing</b> service can break free of those confinements and duplicate outcomes with less effort in the long run.<br /><br />The process and<a href="http://www.blogger.com/goog_304756788"> </a><b><a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank">marketing</a> </b>mix above isn’t limited to software and technology of course. What approach does your company take towards software and technology <b>marketing</b>? Are you integrating channels like SEO, Social Media and Content <a href="http://www.dunia-care.org/2012/04/optimizing-your-content-marketing.html" target="_blank"><b>Marketing</b>?</a></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-19515068931745090272012-04-19T03:44:00.000-07:002012-04-19T03:44:28.583-07:00The Future of SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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Last Friday I had the joy to read Brighton <b><a href="http://www.dunia-care.org/search/label/SEO" target="_blank">SEO</a> </b>and listening to <b>Philip Sheldrake’s</b> presentation on future visions for <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a>. He presented some very interesting stuff on how the World Wide Web as we know it will evolve and how we will make sense of the ever increasing volume of data contained within the web. Our role in <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a> is set to change, however <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a>s that are adaptable, flexible and willing to work with different types of information and different departments within the organisation will survive.<br /><br /><b>More People, More Things, More Data</b><br /><br />The world’s population is rapidly growing and is set to reach 8 billion people in the next decade. We produce and consume large quantities of resources. The amount of data we produce is extensive; from content and documents on the internet, to output signals from electronic devices to environmental sensory trackers that measure things like temperature, electricity consumption, traffic and flow of water. We can quite easily collect this data however applying intelligence to turn it into useful information by identifying patterns is becoming more and more difficult.<br /><br /><b>Big Data, Big Info & Maybe Big Knowledge?</b><br /><br />Big data is the term coined to describe data sets that are so large it becomes difficult and awkward to extract valuable information from them within a reasonable time frame. We can quite easily collect this data however the larger the sample set the more difficult turning it into useful information becomes.. To take it one step further is to turn this information into knowledge and make the data work for us in ways that have been previously unattainable.<br /><br /><b>A New Era For The Web</b><br /><br />The third decade of the web and we are beginning to witness a change in how the data contained within the internet is being rationalised and organised. Sheldrake used three different names for to describe this new era.<br />“Web 3.0”<br />“The Web of Data”<br />“The Semantic Web”<br />I wish to use the term The Semantic Web as semantics is the study of meaning and this era represents how we will make sense of the data contained within the internet. We are growing and evolving the web to convert the current web of unstructured documents into meaningful data that can be manipulated and filtered by machines. These machines will be able to join sets of complicated data, helping us become aware of what is going on and solve problems that previously were not able to achieve.<br /><br /><b>How will this work?</b><br /><br />Resource Description Framework (RDF) provides a standardised language for defining web based ontologies which enable richer integration and interoperability of data. It’s a way of structuring web information using a variety syntax formats called triples.<br /><br />{subject} {predicate} {object}<br />Gillian Cook works in <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"> <b>SEO</b></a>.<br /><br />RDF extends the linking structure of the Web to use URIs to name the relationship between things as well as the two ends of the link. Using this simple model, it allows structured and semi-structured data to be mixed, exposed, and shared across different applications.<br />Using RDF we are able to categorise data correctly and by doing this we are able to link data in new ways. Linked Data is a term coined for the best practice of exposing, sharing and connecting pieces of data, information, and knowledge on the Semantic Web using URIs and RDF.<br />This isn’t something that is forecast for the future it’s something that is already happening now. Google are already encouraging the use of Microformats – simple conventions or entities with their own properties that can be used on web pages to describe a specific type of information – e.g. a review, a recipe, a business.<br /><br /><b>What Does This Mean For SEO</b><br /><br />When we consider how <b>SEO</b> is perceived, at times it seems like<b> SEO’s</b> are doing everything in their power to elevate their websites to the golden prize of 1st position in the <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SERPs</b></a>, even if it means breaking the rules of the Google game. Yet when conceived in this way, <b>SEO</b> is a limited practice as the internet will become more regulated and transparent hence diminishing this type of online behaviour.<br />However if we consider our role in <b>SEO</b> as working with search engines to deliver users the right content at the right time in the right format then our position is no longer in jeopardy. Content for content’s sake will need to change as organisations become defined by their flows of data and information. The role of <b>SEO</b> will be defined as “improving the presentation, discoverability, machinability and usefulness of data, information and knowledge for all stakeholders”. As Pierre Farr mentioned at the start of the conference, <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a> is not dying it is simply evolving over time as we have seen it do in the past. What’s good to know is that that according to Sheldrake, <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEOs</b></a> have the relevant skills to take on the challenges of <b>the future</b>.<br /></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-54581705107329710022012-04-19T03:27:00.000-07:002012-04-19T03:27:41.369-07:00Optimizing your Content Marketing Strategy<div dir="ltr" style="text-align: left;" trbidi="on">
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I’ve been thinking about how entering the <b>content marketing</b> space is not for the faint of heart. It can be a significant undertaking both in terms of resources and a change in an organization’s approach to and sales. Obviously, <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"></a><a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"><b>marketing</b></a><b>content marketing</b> is better for some companies and industries than others. Outside help also makes a difference.<br /><br />While increasing numbers of companies are realizing they must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility.<br /><br />In order to take full advantage of the significant gains in search traffic that are available with a content focused <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"><b>marketing</b></a> effort, it’s essential to answer some key questions:<br />What do you really know about your customers?<br /><br />I put customers first before company goals because a social media and content focused <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"><b>marketin</b>g</a> effort must emphasize the needs of those you’re trying to reach in order to meet your own. Think of it as, “Give to get”.<br /><br />Who are you trying to reach? Have you developed Buyer Personas? How well do you understand your customers’ goals? What are your customers preferences when it comes to content discovery, consumption and sharing? What keywords do they associate with your products or services? Who are they influenced by? In what communities do they spend their time on the social web?<br />What business objectives are you trying to achieve?<br /><br />What are your goals? What is your social media strategy? What must happen for your customers before you meet your business objectives? What are the key performance indicators that will help you measure the buyer persona’s path towards conversion? Do you have the measurement tools in place to properly monitor and measure for research and to determine the effectiveness of your <b><a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank">marketing</a> </b>efforts?<br />What does the competitive <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"><b>SERPs</b></a> landscape look like?<br /><br />What does the search engine results page look like for the keyword phrases you’re after? The <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"><b>SERPs</b></a> page is a big part of the competitive landscape for <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a>. What types of web sites appear in first page results? Who is linking to them and not linking to you? What type of Universal results are triggered? (News, Blogs, Real-time, Books, Products, Local) What types of media are included in the <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SERPs</b></a> for your target phrases? (Images, Video). Will the new Google design have any impact on the <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SERPs</b></a> landscape for your target keyword phrases? What other types of search engines should you focus on besides Google.com, Yahoo.com and Bing.com?<br />What resources will you need to succeed?<br /><br />Most companies are not in the publishing business. In order to achieve longevity for an optimized content <b>marketing</b> effort, it’s important to outline the resources available to implement including: content, people, processes.<br /><br />
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* Content. What content do you currently have available for optimization? What content will you need to create according to your keyword glossary and customer needs? Know what digital assets you have available for publishing online and indentify what new media you may need to create, and who will be creating/promoting it.</blockquote>
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* People. Who will create that content in your organization? What in-house content development resources do you normally use? What new content resources, including other departments, could you leverage for<b> <a href="http://www.dunia-care.org/search/label/SEO" target="_blank">SEO</a></b>? What other groups in your organization will you need to coordinate with in order to execute on promotions?</blockquote>
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* Processes. what is the current content creation and promotion process? Identify how can you make optimization a baked-in part of established content publishing processes. Determin whether manual keyword glossary sharing is applicable or if the content management system can be modified to dynamically pull in keyword options when adding new content.</blockquote>
<br />Can <b>SEO</b> be made part of the corporate identity standards and incorporated into the style guide?<br />What is the right tactical mix to help you reach your goals?<br /><br />Based on customer preferences, your goals, the <b>SERPs</b> and resources, what channels will you optimize?<br /><br />What mix of content creation will be used? Web pages, press releases, white papers, case studies, online newsroom with press releases, articles, video, images, audio, rich media, sharing content on social sharing web sites. How will you get the content creators within and external to your organization trained on content optimization? What oversight and monitoring methods will you use to ensure quality and avoid unfortunate overwrites?<br /><br />Also, what link building tactics will be emphasized? How can you leverage existing communications and relationships to increase relevant links? Can you tap into existing dealer networks, affiliates, branch office web sites and <b>marketing</b> partners for quality links? Can you get public relations on board with using links that are more likely to be included in placements? Can links be better optimized for <b>SEO</b> within other online documents such as press releases?<br />How will you measure success and what tools will you use?<br /><br />Measurement is the most critical piece of an optimized content <b>marketing</b> program. Measurement with social media monitoring tools up front can be essential in defining the social conversations driving content creation, sharing and consumption that are consistent with your <b>marketing</b> goals. Once a program is implemented, analytics will help measure key performance indicators (KPIs), conversions and anything in between.<br /><br />There’s a lot you can measure so here are a few examples for <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a>, Social Media and Online PR.<br /><br />SEO related measurement often includes search referrals and keywords that drive traffic to the web site, what search engines send traffic and what the visitors do once they visit. Relative measures of rankings and links can be useful as well. Ultimately, conversions are an idea measurement for <a href="http://www.dunia-care.org/search/label/SEO" target="_blank"><b>SEO</b></a>, whether it’s a white paper download, webinar signup or an actual product/service sale.<br /><br />Social media measurement often includes engagement metrics such as fans/friends/followers, comments, brand mentions & sentiment, referred traffic and links. Tracking buzzing topics on the social web can create opportunities for real time content creation/optimization and promotion.<br /><br />Online PR measurement often depends on determining the effectiveness of press releases distributed via email directly to a short list of journalists or to a newswire service for broader exposure online. Blog and publication mentions (unsolicited) as well as links and sentiment are also important.<br /><br />Do no underestimate the value and importance of using social monitoring and web <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank">analytics</a> to help inform the ongoing content <a href="http://www.dunia-care.org/2012/04/top-uk-marketing-in-2012.html" target="_blank"><b>marketing</b></a> opportunities and the creation of specific types of content in order to attract trending search traffic. Social conversations fuel search traffic. Understand the keywords most often used in social conversations and you may get a leg up on your competition by creating, optimizing and promoting content that’s being discussed and popular.</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-3658701592651321682012-04-19T03:09:00.000-07:002012-04-19T03:09:58.385-07:00Top UK Marketing in 2012<div dir="ltr" style="text-align: left;" trbidi="on">
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Last year we ran a poll to identify the top <b>Internet Marketing blogs</b> in the UK which ended up getting a little spicy. There were over 3,000 votes cast (both human and bot) plus a ton of lively discussion (60+ comments). Many long time online marketing folks know of our famous BIGLIST of <b>SEO</b> blogs and so there was a lot of awareness and interest in getting on the UK list.<br /><br />A lot has changed in the past year so I think it’s worth revisiting that list.<br /><br />Blogs continue to represent highly effective content hubs for integrated<b> SEO</b>, Social Media and Content Marketing programs for all kinds of companies and industries, not just internet marketing. I’ve traveled to the UK many times and between my discussions with practitioners at conferences and the clients TopRank has in London, it’s clear that while there are many amazingly talented internet marketers in the UK, many companies are not as progressive in their approach.<br /><br />Blogs are a great way to draw attention to solving that disparity and I’d like to draw attention to these useful internet marketing blogs covering everything from <b>SEO</b> to Social to Analytic to the intersection with other marketing channels.<br /><br />Here’s that list of 35 UK internet marketing blogs below, organized alphabetically, for your consideration and comment.<br /><br />Are these still the top blogs on digital marketing topics for the UK? What would you add? Which would you take out? This post is also an open invite for the authors of these blogs to do a review of Optimize.<br /><br />
<blockquote class="tr_bq">
<b>* Apple Pie & Custard<br /> * Blending the Mix<br /> * Blogstorm<br /> * Chris Garrett<br /> * Clicky Media<br /> * David Naylor<br /> * Digitales<br /> * Distilled<br /> * Dixon Jones<br /> * Econsultancy<br /> * Epiphany<br /> * Fresh Egg<br /> * Fresh Networks<br /> * Froggblog<br /> * Hobo<br /> * Holistic Search<br /> * iCrossing<br /> * Latitude Blog<br /> * Liberate Media<br /> * Malcolm Coles<br /> * Murray Newlands<br /> * Receptional<br /> * Return on Digital<br /> * SEO Chicks<br /> * SEO Wizz<br /> * SEO Gadget<br /> * SEOptimize<br /> * SEOUnique Blog<br /> * Smart Insights<br /> * State of Search<br /> * Tamar<br /> * The Wall<br /> * Tim Nash<br /> * Vertical Leap<br /> * We Are Social</b></blockquote>
<br />I will be in the UK again next week 4/18 at the ionSearch conference in Leeds, which has a great line up of speakers ranging from Matt Bush of Google to Kevin Gibbons of <b>SEOptimise</b> to Ralph Tegtmeier of, well, if you have to ask it’s better that maybe you don’t know :)<br /><br />Dave Snyder from the U.S. will be there as well as Andy Atkins Kruger from WebCertain in York. There will be plenty of folks from Blueclaw Media, who is running the conference there as well.<br /><br />At ionSearch I’ll be talking about the evolution of<b> SEO</b> in the form of Optimize (of course). I’d like to invite bloggers in the UK that are attending to do a review of Optimize. We’ll feature any reviews on our book site with links and all. To do review of Optimize, just contact us at mail at optimizebook dot come for details.</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-68599513408204122602012-04-17T23:11:00.000-07:002012-04-17T23:11:06.489-07:00Google Unnatural Link<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-nGMrtb7hbmY/T45a4mCnCRI/AAAAAAAAAo4/r-iDbfFDrl0/s1600/Google+Unnatural+Link+duniacare.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-nGMrtb7hbmY/T45a4mCnCRI/AAAAAAAAAo4/r-iDbfFDrl0/s1600/Google+Unnatural+Link+duniacare.PNG" /></a></div>
<br />
During the last few weeks, Google sent many webmaster notification
messages about unnatural links. If you have received such a message,
here's what you have to do to make sure that your website doesn't get
penalized.<br />
<br />
<div align="center">
</div>
<b>What is this Google unnatural links message?</b><br />
<blockquote>
Google has sent the following message to many webmasters:<br />
<i>"</i><i>Dear site owner or webmaster of example.com.</i><br />
<i>We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. </i><br />
<i>Specifically, look for possibly artificial or
unnatural links pointing to your site that could be intended to
manipulate PageRank. Examples of unnatural linking could include buying
links to pass PageRank or participating in link schemes. </i><br />
<i>We encourage you to make changes to your site so
that it meets our quality guidelines. Once you’ve made these changes,
please submit your site for reconsideration in Google’s search results. </i><br />
<i>If you find unnatural links to your site that
you are unable to control or remove, please provide the details in your
reconsideration request. </i><br />
<i>If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. </i><br />
<i>Sincerely,<br />
Google Search Quality Team"</i><br />
</blockquote>
<b>What will happen when you get such a message?</b><br />
<blockquote>
Webmasters who received such a message observed
that many sites were penalized 3-4 weeks after the message. The penalty
is for the keywords that are included in the unnatural links.<br />
If most of the links that point to the website are unnatural links then the whole website might be penalized.<br />
</blockquote>
<b>What are unnatural links?</b><br />
<blockquote>
There are several backlink types that Google finds unnatural:<br />
</blockquote>
<ol>
<li><i>Public backlink networks:</i> Google doesn't
like fully automated or paid backlink networks. If you participate in a
backlink network that can be joined by anyone (even for a fee) then it
is very likely that Google has already penalized the network or that the
network is a target for the near future.<br />
<br />
If you can find the backlink network, Google's engineers can find it, too.<br />
<br />
</li>
<li><i>Private backlink networks: </i>some <b>SEO</b>
agencies have private backlink networks. Google probably has the
technology to detect these networks without creating accounts.<br />
<br />
</li>
<li><i>Paid sidebar links:</i> if your website has too many backlinks from the sidebars of other websites, Google might find them unnatural.<br />
<br />
</li>
<li><i>Over-optimized anchor text:</i> if the links to
your website all use exactly the same anchor text, it is likely that
Google might reconsider the rankings of the linked pages.<br />
<br />
</li>
<li><i>Fake forum and social media links:</i> some
tools create fake forum and social media site accounts to get backlinks
to your website. Chances are that Google can detect that type of link.</li>
</ol>
<b>What should you do?</b><br />
<blockquote>
If you used one of the methods above to get backlinks to your website, try to get rid of these links as quickly as possible.<br />
The formula to high rankings on Google is very easy:<br />
<i>Good content + good backlinks + no spam = high rankings</i><br />
<b>Optimize the content</b> of your web pages to make sure that Google and other search engines know what your website is about. Then get good backlinks to show search engines that your website can be trusted.<br />
</blockquote>
Google has become more aggressive regarding spammy
backlinks. In the past, a website might get high rankings for several
months until Google detected the site. Now it seems that the it takes a
maximum of 3 months until Google detects the spammers.<br />
Do not fall for <b>SEO</b> solutions that promise quick and
easy backlinks. It doesn't make sense to get high rankings for 2-3
months just to get penalized after that time. If you are serious about
your business, you have to use strategies that deliver high rankings that will stay, even if it takes longer to get these rankings in the short term.</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com1tag:blogger.com,1999:blog-3439275702319307970.post-71640344600746075962012-04-16T07:01:00.000-07:002012-04-16T07:01:43.260-07:0050 Things Google Change<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://3.bp.blogspot.com/-7An_1TV-GiI/T4wmLRHKVxI/AAAAAAAAAoE/61AMGJkFfUY/s1600/50+Things+Google+Change+duniacrae.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-7An_1TV-GiI/T4wmLRHKVxI/AAAAAAAAAoE/61AMGJkFfUY/s1600/50+Things+Google+Change+duniacrae.PNG" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
Google has recently published
their monthly "Search quality highlights" post. In March, Google made
50 changes. What are the most important changes and do you have to
change something on your web pages?<br />
<b>Not all of Google's changes affect your rankings</b><br />
<blockquote>
Most of the 50 changes that Google did in March
won't affect your search engine rankings. For example, Google's
Autocomplete feature now supports math symbols. This makes it easier to
search for popular equations such as E = mc2 but it doesn't affect the
majority of the searches.</blockquote>
<i>Here are just i share the changes that will have the biggest impact on the search results: </i><br />
<b>1. Tweaks to handling of anchor text and better interpretation and use of anchor text</b><br />
Google announced two changes regarding anchor texts:<br />
<i>"We turned off a classifier related to anchor
text (the visible text appearing in links). Our experimental data
suggested that other methods of anchor processing had greater success,
so turning off this component made our scoring cleaner and more robust."</i><br />
<i>"We’ve improved systems we use to interpret and
use anchor text, and determine how relevant a given anchor might be for a
given query and website."</i><br />
<b>What does this mean for your website?</b><br />
Unfortunately, Google doesn't go into detail. One
can only guess. It might be that an anchor text now only counts if the
surrounding content is also related to the topic of the anchor text.<br />
If the links to a web page overuse the same anchor text, the value of these links might be lowered.<br />
<br />
<b>2. Better handling of queries with both navigational and local intent</b><br />
<i>"A navigational query is a search where it
looks like the user is looking to navigate to a particular website, such
as 'New York Times' [...]</i><br />
<i>What if the user doesn’t actually know the right
URL? What if the URL they’re searching for seems to be a parked domain
(with no content)? This change improves results for this kind of
search."</i><br />
<i>"This change improves the balance of results we
show, and helps ensure you’ll find highly relevant navigational results
or local results towards the top of the page as appropriate for your
query."</i><br />
<b>What does this mean for your website?</b><br />
These changes mean that Google will prefer
navigational and local results on the top of the result list if Google
is sure that you're looking for a local service or a particular website.<br />
<br />
<b>3. Other interesting changes</b><br />
<blockquote>
Google has improved the algorithm for direct
answers, which means that searchers will get the answer to their
question on the search result page. Many won't visit the listed sites
then.<br />
Google also improved the image search feature and the index now also contains fresher sites.<br />
</blockquote>
Google is continually tweaking the algorithm. Cool
tricks that work today might not work tomorrow. For that reason, it is
important to optimize your website with techniques that last.Enjoy Google :P<br />
<b style="color: white;">50 Things Google Change</b><span style="color: white;"> </span><b style="color: white;">50 Things Google Change</b><span style="color: white;"> </span><b style="color: white;">50 Things Google Change</b><span style="color: white;"> </span><b style="color: white;">50 Things Google Change</b><br />
<br /></div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com2tag:blogger.com,1999:blog-3439275702319307970.post-55149578005714586602012-04-16T05:44:00.000-07:002012-04-16T05:44:09.115-07:00SEO Marketing Global<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
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<br />
<b>"Global Search Engine Marketing"or SEO marketing Global</b>
is a unique technical resource (though the approach is similar to
travel guides, which is an apt comparison). In reading this book I was
reminded of a chapter on international monitoring in my own book on social media analytics,
where I took the position that you needed a modern “Rosetta Stone” to
listen to the “Voice of the World”, and understand what it meant.
<br />
Anne F. Kennedy and Kristian Mar Hauksson, the authors of "Global
Search Engine Marketing", lay the foundation for a broad understanding
of how the online marketing world operates in all the major regions of
the world, as well as the special considerations one needs to take in
each place.<br />
<br />
Successful global marketers must know the details and habits of their
target audiences (including their languages and lexicons), or else the
marketing efforts may not succeed.<br />
While reading this book, I enjoyed the learning a little bit about
what makes each country and region unique; those touches helped make
what could have been dry material into something more engaging.<br />
The problems of <b>Global Search Engine Optimization</b>
and social analytics are very similar (as if they were two sides of the
same coin); knowing the intricacies of how to communicate with
international audiences are part of mastering what and how to listen to
what your audience(s) are saying (the lexicon, language support, localization issues) in those same countries, <em>so this book was an instant hit for me</em>, as no one has ever provided a guide to the world quite like this one.<br />
For example, in Chapter 8 it is mentioned that in South Korea it is
normal to see 30-40 search results from a typical search (in most search
engines). Also, separating paid and organic results (an issue for the
United States) isn't as important to Koreans.<br />
<br />
Kennedy and Mar Hauksson point out that using the same marketing
strategies in other countries that you use in your own land will
negatively impact your marketing abroad; and, <em>you may not even be able to use the same analytics</em>.
For example, due to privacy and political issues some regions like
China, Google’s own hosted servers have been moved out of the country,
leading to slower and more inaccurate results (Chapter 3, page 45) which
may impact marketing efforts there; Baidu statistics are recommended as
an alternative.<br />
<br />
The information about each country was invaluable, especially in what
works for the Internet population of a specific region, and what
doesn’t. "Global Search Engine Marketing" is strong with its technical
and cultural coverage of major regions and languages, and even if the
idea of the book is larger than the content they had to fit into each
chapter, the authors provided an invaluable service not just to the
veteran search marketers, but to the social analytics professionals, who
also seek to understand the world and its various voices.<br />
<br />
The information in Appendix A and B are also invaluable to search
professionals. Global information on Google’s search interfaces in each
country of the world are supplied in Appendix B that are great to have
on hand. Appendix A lists most of the must read/must have resources in <b>search engine optimization</b> <b>(SEO)</b>and search engine marketing, and very helpful to have on hand.<br />
<br />
If anything, by writing the book on "Global Search Engine Marketing",
the authors have made us all much more aware of how we need to
intelligently employ local resources in each country we seek to
seriously be a presence in.<b style="color: white;">SEO Marketing Global SEO Marketing Global SEO Marketing Global</b><br />
<br />
The idea that globalization meant that we can globally push out our
messaging from one place, without listening and understanding the
nuances of each region, is constantly and successfully debunked. I
recommend buying the book to learn about the world and each region of it.</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-38716448442837750322012-04-15T22:48:00.000-07:002012-04-15T22:48:40.041-07:00Google's Latest Ranking Algorithm<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-ZoympfaYRPs/T4uyi31s7FI/AAAAAAAAAnI/QIeF8ABx7KQ/s1600/Google%27s+Latest+Ranking+Algorithm+duniacare.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ZoympfaYRPs/T4uyi31s7FI/AAAAAAAAAnI/QIeF8ABx7KQ/s1600/Google%27s+Latest+Ranking+Algorithm+duniacare.PNG" /></a></div>
<br />
In an online forum, <b>webmasters</b> are <a href="http://www.webmasterworld.com/google/4425773.htm" target="_blank">discussing</a>
Google's latest algorithm. It seems that things have become very
complicated and that it is difficult to keep up with Google's latest
changes. What can you do to get your website listed with <b>Google's latest
ranking algorithm?</b>
<br />
<div class="normal">
<b>Things have changed and you cannot follow the old rules</b></div>
<blockquote>
<div class="normal">
The thread starter summarizes the problem:</div>
<div class="normal">
<i>"In the past, we all knew that
search engines were just a bit more complicated than they appeared, but
we created mental models that did a pretty good job explaining the SERPs
and we let it go at that... for a long long time.</i></div>
<div class="normal">
<i> I like to think of those old
models as the 'punch list' approach - here's all the factors we think
Google measures and combines into their recipe - let's make sure we hit
each one. [...]</i></div>
<div class="normal">
<i>As several members had shared
here recently, Google may be so complicated that no one anywhere
understands the whole thing any more."</i></div>
</blockquote>
<div align="center" class="normal">
</div>
<div class="normal">
<b>One-size does NOT fit all</b></div>
<blockquote>
<div class="normal">
Different websites get different
rankings and Google's uses different algorithms for different keyword
types. It makes a difference if your query indicates that you're looking
for information or if your query shows that you want to buy something.</div>
<div class="normal">
That's why we developed the Top 10
Optimizer. The Top 10 Optimizer in IBP analyzes the top 10 ranked pages
and compares these pages to your website. Then you will get detailed
information on what you have to change so that your website gets listed
on Google's first result page.</div>
</blockquote>
<div class="normal">
<b>Up-do-date information that works with Google's latest algorithm</b></div>
<blockquote>
<div class="normal">
The beauty of IBP's Top 10
Optimizer is that it automatically works with Google's latest algorithm
and the specific keyword type that you target.</div>
<div class="normal">
The idea is simple: the websites
that currently have top 10 rankings must have done everything right.
They have all the elements that are needed to get listed on Google's
first result page.</div>
</blockquote>
<div class="normal">
<b>Information that is tailored to your website and your keyword</b></div>
<blockquote>
<div class="normal">
The Top 10 Optimizer analyzes the
on-page content of your web page, the backlinks and the social mentions.
You will get detailed information on what exactly you have to change
and how you have to change it.</div>
<div class="normal">
The Top 10 Optimizer analyzes all factors and their influence on the position of a web page for the targeted keyword.<b style="color: white;">Google's latest
ranking algorithm </b><b style="color: white;">Google's latest
ranking algorithm</b></div>
</blockquote>
<div class="normal">
Google's algorithm has become very complex but it is possible to optimize your website for this algorithm.</div>
<div class="normal">
Although the Top 10 Optimizer in IBP
does not fully reverse-engineer Google's ranking algorithm, it comes
close enough to make sure that your website will be listed on the first
result page for your keywords.</div>
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com2tag:blogger.com,1999:blog-3439275702319307970.post-29276289540412586772012-03-22T06:20:00.000-07:002012-03-22T06:20:32.355-07:007 Tips to Increase Website Traffic<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
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<br />
If you are currently running a website, whether it be for an
organized charity, business, or just your own, personal blog, you’re
probably asking yourself “Now how can I get more traffic to my website?”
Don’t worry, because every other web master out there is asking the
very same thing and I come bearing tips!<br />
The following are 7 tips that I use myself and know work to increase the exposure of your website.<br />
<br />
<b>Tip #1: Pinging Services</b><br />
<blockquote class="tr_bq">
Even some experienced web masters are unaware of just how important
pinging services can be. A ping is a reminder to all of your readers
that you have just updated your website. Services that include pinging
services are <a href="http://blo.gs/">Yahoo’s Blo.gs</a>, <a href="http://weblogs.com/">Weblogs</a>, <a href="http://blogsearch.google.com/">Google Blog Search</a>, and <a href="http://www.zingfast.com/">ZingFast</a>.
When your readers see that you have recently updated your website, they
will definitely be heading on over to see what today’s topic is about.</blockquote>
<b>Tip #2: Sign up for Technorati</b><br />
<br />
<blockquote class="tr_bq">
<a href="http://technorati.com/">Technorati</a> is The King of website branding. It is an excellent website with a unique way of ranking your website. When you sign up for <a href="http://technorati.com/">Technorati</a>,
the first thing you need to do is claim your blog. By doing so, no one
else will be able to scam the system and sign themselves up under your
website’s name. Having your website claimed on <a href="http://technorati.com/">Technorati</a>
helps increase traffic due to the amount of people using it. It can
also be used as a social networking site; it’s a great place to find
other websites that may be of interest to you and of course, a way for
others to find your website!</blockquote>
<b>Tip #3: FeedBurner <acronym title="RSS Really Simple Syndication">RSS</acronym> Feeds</b><br />
<br />
<blockquote class="tr_bq">
<a href="http://www.feedburner.com/">FeedBurner</a> is an <acronym title="RSS Really Simple Syndication">RSS</acronym>
(Really Simple Syndication) service. It lets people subscribe to your
website’s feed so every time you update, your website will come up as
updated and they will be sure to check it out. They also offer another
great service, and that allows your readers to sign up for your feed via
email, so every time you update they will receive a notification in
their inbox.</blockquote>
<b>Tip #4: del.icio.us</b><br />
<br />
<blockquote class="tr_bq">
<a href="http://del.icio.us/">del.icio.us</a> is perhaps the largest social bookmarking website at the moment. When you sign up for <a href="http://del.icio.us/">del.icio.us</a>,
you can now keep all of your bookmarks in one place online so no matter
what happens to your computer, you are always able to access your
favorite websites on any computer. A great deal of web masters use <a href="http://del.icio.us/">del.icio.us</a>
as a form of marketing their website. You can add excerpts from your
blog to the website and there are also ways to meet other people and if
they go to your profile, they are greeted with a link and excerpts from
your blog.</blockquote>
<blockquote>
There are several other social bookmarking websites, however, <a href="http://del.icio.us/">del.icio.us</a> is the most widely-utilized.</blockquote>
<b>Tip #5: Post Comments on Other Websites and Blogs</b><br />
<blockquote class="tr_bq">
Lets face it, pretty much everyone, if they don’t run a business or
personal website, they have a blog on one of many blogging platforms,
such as Blogger, LiveJournal, etc. By leaving comments on other blogs
and websites, you are sure to get your website more exposure and also,
you may just get a comment back from the web master of that website and
even their readers! However, you must remember that it is not wise to
blindly visit websites and leave comments that are irrelevant to what
they are writing about, so choose wisely what websites you would like to
comment on. While reading, think to yourself “Does what they have to
say interest me?” “Do I have a similar story that I can share?” And
because in hindsight you are leaving comments on other websites for the
reason that yes, you would like more traffic to your website, think
“Would my website or blog interest them?”</blockquote>
<b>Tip #6: Ask Owners of Other Websites to Post a Link to Yours</b><br />
<blockquote class="tr_bq">
Link exchanges are highly effective for getting more traffic to your
website. Start by finding wesbites that have similar interests to yours
and if they seem to get a lot of comments, have a low Alexa rank, or a
high PR, why not contact them and ask for a link exchange? As incentive
to get them to put a link to your website up, return the favor.
Remember, it doesn’t pay to be too picky with who you link on your
website. In addition, you can leave a comment on someone’s website (that
has something to do with their topic) and they may check your website
out and see that you have a link to their site up and return the favor.
Of course, it never hurts to contact them in some way and ask for an
exchange or even just inform them that you put a link to their website
up because mos of the time, they will return the favor.</blockquote>
<b>Tip #7: Use Keywords</b><br />
<blockquote class="tr_bq">
Using keywords on your website helps mostly your SEO (Search Engine
Optimization) and determines how many search engine spiders notice your
website.<br />
Search engine spiders are programs from search engines that
automatically browse websites and report back their findings to the
search engine database. When it does this, your website is added to that
search engine. For example, if you had an article or post about going
to the vet with your dog, it would be wise to list dog, vet, pets, pet
care, etc. as keywords to that post and then when spiders come to your
website and see your keywords, it is added to the database so if someone
was searching for pet care, your website would come up and ultimately,
it will bring more traffic.</blockquote>
I hope these 7 tips have helped you and I will be back with more fun, easy, and interesting posts for everyone!</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-82249784830559208972012-03-19T13:51:00.001-07:002012-03-19T13:54:00.857-07:00Get Ranked Quickly on Search Engines<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<br />
<i>This is what some guy did to get ranked on search engines. It’s
not my own method, but it’ll give you another perspective:</i><br />
Step 0<br />
<blockquote class="tr_bq">
* Build micro-niche site, fully loaded with usual SEO work.</blockquote>
Step 1<br />
<blockquote class="tr_bq">
* Submitted site to google.<br />
* Submitted site to yahoo<br />
* Submitted site to live/msn.</blockquote>
Step 2<br />
<blockquote class="tr_bq">
* Added sitemap and monitored on google webmaster tools.<br />
* Same for Yahoo.</blockquote>
Step 3<br />
<blockquote class="tr_bq">
* Planted Yahoo Answers Question, waited 24 hrs, submitted answer,
waited 6 hours, accepted my answer as the best. (via proxy obviously).<br />
* Planted Link that was a good match on Wikipedia.</blockquote>
Step 4<br />
<blockquote class="tr_bq">
* Paid someone to submit to 200 directories.<br />
* Paid someone for links for 1 month on “ranked” blogs.</blockquote>
Step 5<br />
<blockquote class="tr_bq">
* Hit 4 video sides, with videos that had our URL embedded.This was over the course of 1 week. By the end of the week, we ranked
no.3 for a generic “buy XXX” and no.1 for specific “buy XXX XXX”. As
well as other terms.</blockquote>
After step #2, I had Google, msn and yahoo visit the site a few times
and start indexing. Still didn’t rank for anything. By Step #3, which
was day 3, we ranked in Yahoo for our terms (above the original
merchant). This was almost immediately after the Yahoo Answer went live
(accepted best answer).<br />
Nothing in Google at this point, even though the Wikipedia page we
planted our link on ranked for said terms.<br />
We get to day 5 and I noticed one of our fluff pages is ranked in
Google (and nothing else is, found by searching for XXX.com), I place a
link to our main squeeze page with appropriate anchor text and boom, 3
hours later, we rank between #1 and #7 for a variety of related terms in
Google.<br />
After carefully monitoring all backlinks and traffic, I discovered
none of the blogs ranked when searching for our domain, XXX.com and only
3 directories out of 200 ranked when searching for our URL.<br />
After 2 weeks, none of the directories have the links and none of the
blogs or at least any that are index by Google.<br />
<br />
We still get traffic from Wikipedia links and our rank is currently
solid in google as is our rank in Yahoo. Live.com we are nowhere to be
seen. The video sites give us solid backlinks for the content.<br />
Moral of this story, don’t pay for services you don’t really need for
ranking and make sure your site is properly interlinked without being
too spammy.</div>
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com1tag:blogger.com,1999:blog-3439275702319307970.post-29927588513083930532012-03-14T05:39:00.000-07:002012-03-14T05:39:34.835-07:00Top 5 Tips for Choosing the Best Keyword<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
You’ve probably heard of people claiming significant traffic to their
site after achieving a top ranking on Google or Yahoo. But sometimes
you hear from someone else who also achieved a similar top ranking but
they were disappointed when no one arrived at their site. How can two
people achieve a top ranking and have such markedly different outcomes?
Simple. The person in the first example selected a keyword or phrase
that many people are searching on, and the second did not.<br />
Unfortunately, it’s all too easy to brainstorm your own list of
keywords, only to find out later that they are not as popular as you
first thought. Keyword popularity is essential to success in search
engine marketing.<br />
The question to ask yourself is how do you really know if you’re
optimizing your pages for keywords that Web surfers are looking for?
There are several good techniques you can apply:<br />
<ol>
<li><strong>Put yourself in the shoes of your target audience.</strong>
For example, you may have a “clothing business” where you “sell
clothing.” While those phrases describe what you do, they are not
necessarily the words that your audience would enter into a search
engine to find you. How many times have you went to Google and typed in
“sell clothing” in order to find a particular shirt or hat?<br />
Therefore, you must change your point of view from the person selling
the product to the person that wants to buy your product. For example,
popular phrases to target in the clothing category would be “plus size
clothing,” “mens clothing,” or “womens clothing.” How do I know this? I
used the new WordTracker Keywords module found in <a href="http://www.webposition.com/">WebPosition</a>.
When I typed in the word “clothing,” it instantly pulled up a wide
range of related keywords from which to choose, all ranked by
popularity.<br />
I must admit, I was rather surprised to see such unusual terms like
“medieval clothing” and “gothic clothing” was ranked high. However,
that’s the thing with keywords. It’s next to impossible to simply guess
what the most popular phrases will be today.</li>
<li><strong>Target Niches.</strong>While “mens clothing” in the previous
example may be one of the most popular clothing related searches, it
unfortunately has a lot of competition. If you do a search on Google,
you’ll find it returns over 1 million results for that phrase. While
this type of phrase may gain you a lot of traffic, achieving a top
ranking may prove difficult and time-consuming.
In addition, you will normally find visitors who search on very broad
keyword categories purchasing less often than someone who knows exactly
what they want. A good example of such a niche phrase would be “custom
baseball hats.” The benefit of “custom baseball hats” is that it’s both a
popular search phrase and it only has about 2000 pages on Google
competing against it. That’s much less competitive than the 1 million
results returned for “mens clothing.”<br />
WordTracker calls the popularity and competition ratio the “KEI” or
Keyword Effectiveness Index. The higher the KEI, the more effective the
keyword will be for you.<br />
Therefore, targeting relatively popular niche keywords has the following four advantages:<br />
<ol>
<li>Niche keywords still produce a nice flow of traffic if you’re careful to pick ones that still have good popularity.</li>
<li>Niche keywords will significantly increase your chance of success.
Achieving a top ranking will be much easier with a niche keyword phrase
versus a very broad, highly popular phrase. No top ranking can be
guaranteed in an organic search engine like Google. There are simply too
many variables. Therefore, you’ll greatly increase your chances of
success by choosing less competitive keyword phrases. Work smarter, not
harder as I like to say.</li>
<li>Niche keywords will save you time. While you could use various tools
and research to achieve a top ranking for “mens clothing,” the time
required to do so may not be worthwhile. Let your competitor waste their
efforts on the ultra-competitive phrases. In the same amount of time
they spend trying to achieve a single top ranking for your industry’s
most popular phrase, you could achieve top rankings on twenty other
phrases.</li>
<li>Niche keywords yield more sales per visitor. That’s because these
keywords are more targeted. Therefore, these prospects have a better
idea of what they want. If they find it on your site at the right price,
then your chances for a sale are much greater.</li>
</ol>
</li>
<li><strong>Brainstorm for keywords in your category</strong>There are
many ways to brainstorm new keyword phrases. You can examine the content
and the meta tags on your competition’s Web site to see what phrases
they consider important. While this is a good place to start looking for
ideas, there’s no guarantee they are targeting the best keywords. You
must check these keywords against the corresponding popularity and
competition factors. You could also consult with your thesaurus for
synonyms and related phrases and correlate these to popularity and
competition. Fortunately, WordTracker will do this for you within
seconds. Simply type in the word “clothing” and it will return dozens of
the most popular keywords, with the ability to drill down to hundreds
more. In fact, the phrases you find here may trigger many new ideas to
expand or grow your company’s business into areas you had not previously
considered.</li>
<li><strong>Choose only relevant keywords</strong>Just because a keyword
is popular with a low competition factor, doesn’t mean you should
target that keyword or phrase. You may be tempted to optimize for
phrases that are only loosely related to your site’s content — but
DON’T.
The phrases you target must be relevant to what you have to sell. It
must also be applicable to what you have to offer on the specific Web
page you are optimizing. How many times have you searched Google, landed
on a page, and then backed out within 5 seconds of arriving? That page
had a top ranking, but it did not have what you were looking for.<br />
Perhaps the Web site did have what you wanted, but the product
resided elsewhere on the site. Unfortunately, your visitor may never
know this. If you target a keyword or phrase, then the page they land on
must offer the products, services or content that they expect, or
you’ll be wasting your time and your visitor’s time. At the very least,
the page should offer direct links to the potential products and
services they may expect to find there.<br />
How do you know what people are looking for on your pages? Simply check your Top Search Phrases report in <a href="http://www.webtrends7.com/">WebTrends</a>
for a list of the keywords people searched on to find each page of your
site. You may be surprised to learn that pages are ranking well on
phrases that you had never considered. You can also see which keywords
and phrases are driving the highest conversion and revenue, to ensure
you maximize the return from your SEO effort. Once you identify these
pages and search phrases, make sure you are giving the visitor exactly
what they expect to find based on the phrases used to find the page.</li>
<li><strong>Understand that keywords can have multiple meanings</strong>If
you have a travel business, then your first thought might be to target
the word travel. However, if someone is searching on just plain old
“travel” are they:
<ul>
<li>Helping their child with a paper on some aspect of “travel?”</li>
<li>Looking for the “travel channel?”</li>
<li>Looking to plan a vacation cruise?</li>
<li>Preparing to take a business trip?</li>
<li>Day dreaming about time travel?</li>
<li>Looking for driving directions for their travel across the country?</li>
<li>Looking for a travel club such as AAA?</li>
<li>Looking for the perfect backpack or hiking supplies for a travel expedition?</li>
</ul>
If you own a travel agency that specializes in vacation cruises and
optimized your site for the single keyword “travel,” only a limited
number of the people identified in the example above would be qualified
prospects. This of course assumes that travel was not too competitive to
begin with.<br />
While a top ranking on travel would yield a great deal of visitors to
your site, many of them would select the “Back” button in their
browsers, turn around and effectively walk out of your store! That’s not
the outcome you’re looking for. When you select more targeted keyword
phrases such as “Alaskan Cruise,” there is a much higher likelihood that
you have focused in on exactly the right audience. It’s the difference
between attracting actual buyers versus tire kickers.</li>
</ol>
</div>WebhostingIndonesiahttp://www.blogger.com/profile/09639850306879062269noreply@blogger.com0tag:blogger.com,1999:blog-3439275702319307970.post-55333725383156256952012-03-12T10:32:00.000-07:002012-03-12T10:32:43.658-07:0050 Creative Tips and Make Blog Popular<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
Find and feel in your mind and in your soul 50 Creative <b style="color: blue;">Tips Make Blog Popular</b> below .Check it out right now .<br />
<br />
<blockquote class="tr_bq">
1. Start a controversy. Just remember not to cross the line.<br />
2. Start a contest. Make sure to end it too.<br />
3. Give away free goodies. People love them.<br />
4. Write about other bloggers to interest their visitors to read your
blog. Keep it positive.<br />
5. Dress up your blog often (By dress-up I mean tweaking the design)<br />
6. Interview other bloggers and post the interview.<br />
7. Write about your personal life sometimes.<br />
8. Ask questions to your visitors.<br />
9. Share some secrets.<br />
10. Celebrate your birthday with your visitors. Think of innovative ways
for doing this.<br />
11. Celebrate your blog’s birthday too.<br />
12. Write something funny or disgusting. (Don’t make it a habit)<br />
13. Make a bumper sticker with your blog’s name and stick it on your
car. (Just make sure you drive often)<br />
14. Write an e-book and distribute it to your visitors for free.<br />
15. Introduce a commission based affiliate program.<br />
16. Tell your visitors about your latest fad or obsession.<br />
17. Post interesting pictures of your pets.<br />
18. Congratulate the top commentators occasionally.<br />
19. Encourage sharing of opinions.<br />
20. Donate for a cause or become a volunteer for a non-profit
organization. Ask your visitors to join you.<br />
21. Put your blog’s ad in the local newspaper or the yellow pages.<br />
22. Hold blog competitions.<br />
23. Create polls.<br />
24. Hold an auction and let people bid for something useful (For
example, advertising space on your blog).<br />
25. Write about your blog achievements.<br />
26. Share your hopes and aspirations about your blog.<br />
27. Start an award distribution system.<br />
28. Make contact with your local visitors and hold a get-together or a
bloggers’ meet.<br />
29. Start a blog comic strip.<br />
30. Dig up some old article that you wrote on your blog which became
famous and start a discussion.<br />
31. Try and get a photograph clicked with a real celebrity and post it
on your blog. (Hold on Tiger..don’t rush to that Photoshop button!)<br />
32. Post videos that will help your visitors learn something new. Also
submit them to video sharing websites like YouTube.com.<br />
33. Write about your hobbies and interests. (For example, if you like
cooking, post a new recipe)<br />
34. Post about one of the weirdest thing that you ever did.<br />
35. Get featured in a print magazine.<br />
36. Buy a paid review from any famous blogger(s).<br />
37. Brand your blog with a catch phrase along with a logo.<br />
38. Distribute T-shirts or merchandise with your blog name on it.<br />
39. Join Yahoo! Answers and put a link on your website to your answers.<br />
40. Keep a track of websites that pick up your articles or press
releases. Offer them exclusive news or content.<br />
41. Do surveys and publish the results to your visitors.<br />
42. Build tools that your visitors might find use for.<br />
43. Start a newsletter.<br />
44. Podcasting is another good way to make your blog popular.<br />
45. Publicize your blog to your friends and relatives and let them do
some work for you.<br />
46. Be active in Social Bookmarking websites.<br />
47. Share Link Love and you will get it back.<br />
48. People like to read about Web 2.0. Write about it.<br />
49. Write about something that’s already famous.<br />
50. Last but not the least, be yourself.</blockquote>
All of point above support by <a href="http://www.dunia-care.org/search/label/tips%20and%20trick" target="_blank">Link </a> Try another way and make everything be okay.<br />
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