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- Print your best small ad on a postcard and mail it to prospects in your targeted market.
People read postcards when the message is brief. A small ad on a
postcard can drive a high volume of traffic to your web site and
generate a flood of sales leads for a very small cost.
- No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you toot only one note. Not
only that, YOU get bored. Marketing can be fun, so take advantage of the
thousands of opportunities available for communicating your value to
customers. But don't be arbitrary about your selection of a variety of
marketing ploys. Plan carefully. Get feedback from customers and adapt
your efforts accordingly.
- Use buddy marketing to promote your business.
For example, if you send out brochures, you could include a leaflet
and/or business card of another business, which had agreed to do the
same for you. This gives you the chance to reach a whole new pool of
potential customers.
- Answer Your Phone Differently.
Try announcing a special offer when you answer the phone. For
example you could say, "Good morning, this is Ann Marie with Check It
Out; ask me about my special marketing offer." The caller is compelled
to ask about the offer. Sure, many companies have recorded messages that
play when you're tied up in a queue, but who do you know that has a
live message? I certainly haven't heard of anyone. Make sure your offer
is aggressive and increase your caller's urgency by including a
not-so-distant expiration date.
- Stick It!
Use stickers, stamps and handwritten notes on all of your direct
mail efforts and day-to-day business mail. Remember, when you put a
sticker or handwritten message on the outside of an envelope, it has the
impact of a miniature billboard. People read it first; however, the
message should be short and concise so it can be read in less than 10
seconds.
- Send A Second Offer To Your Customers Immediately After They've Purchased
Your customer just purchased a sweater from your clothing shop. Send
a handwritten note to your customer thanking them for their business
and informing them that upon their return with "this note" they may take
advantage of a private offer, such as 20% off their next purchase. To
create urgency, remember to include an expiration date.
- Newsletters
Did you know it costs six times more to make a sale to a new
customer than to an existing one? You can use newsletters to focus your
marketing on past customers. Keep costs down by sacrificing frequency
and high production values. If printed newsletters are too expensive,
consider an e-mail newsletter sent to people who subscribe at your Web
site.
- Seminars/ open house
Hosting an event is a great way to gain face time with key customers
and prospects as well as get your company name circulating. With the
right programming, you'll be rewarded with a nice turnout and media
coverage. If it's a seminar, limit the attendance and charge a fee. A
fee gives the impression of value. Free often connotes, whether intended
or not, that attendees will have to endure a sales pitch.
- Bartering
This is an excellent tool to promote your business and get others to
use your product and services. You can trade your product for
advertising space or for another company's product or service. This is
especially helpful when two companies on limited budgets can exchange
their services.
- Mail Outs
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It
doesn't cost any additional postage and you'll be surprised at who could
use what you're offering.
Seocaring Marketing Research Tips and Trick SEO. 10 Powerful Marketing for Small Business.I hope you like this post and it's can help for beginner like me in Marketing Research.Thanks.
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2 comments:
Interesting blog post.This blog shows that you have a great future as a content writer.waiting for more updates...
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