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Sunday, July 22, 2012

39
Goole Adsense Reactive PIN

The Problem:
It happens many time with a lot of people, that they are not able to receive their Google adsense PIN. A person using Google adsense account know, what is the importance of Google Adsense PIN.
In simple words, if you are not able to get this PIN, your Google adsense account is of no use, and you will not be able to earn any money through it. Many peoples are not able to receive it due to posting and handling errors and some time due to Postal department mal functioning. Since Google sends PIN through Normal/ Standard post, so it generally takes a lot of time to get delivered and it is not sure, that it will get delivered.

But don't worry there is a very simple solution to this problem. Read the below description to know in detail.

This is quite a general problem that people do not receive their google adsense PIN.

Let me tell you that it's not google mistake, if you do not receive PIN for your google adsense account.

The simple procedure is that when your adsense earning reaches verification threshold, google sends you PIN(personal identification number). Google sends this to verify your mailing address where your furthur transaction will take place. More over google sends this PIN through normal post(governmental post service). And after your address is verified, all other transaction at your address will be done through Blue dart service.

Generally google generates your PIN after you reach your minimum verification threshold(10$). With in 4 to 5 days of PIN generation, it sends this PIN. And as estimated, ti should reach you with in 4 weeks.

The Solution :

Now the question arisises what to do if you do not receives your PIN ?
There are some tips which may help you to get your Adsense PIN. Wehn you do not get your PIN within 1 month. Just wait for another 15 days and then reapply for the PIN. Remember you can reapply for the PIN consecutively three times. After that you will not get PIN.

But you need not to worry. When you are not able to get your PIN even after third time. Then google asks you verify your Address and name through any government approved ID. Now you just need to send the copies of your Government approved ID to google and within 10 minutes you will receive mail of getting your payment unhold notice.

You can contact google adsense team at their email address at: adsense-support@google.com

Hope you will get you PIN soon.


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Wednesday, June 27, 2012

22
8 Ways to Find Old URLs After a Failed Site Migration


So today what we're going to talk about is eight ways to figure out old URLs after a failed site migration. I know you have this problem. You get a new client, they just redesigned, and you have no idea what the old URLs are. They didn't do 301 redirects. They have no idea what the social numbers are anymore, and you have no idea where to start. Well, I'm going to show you how.

Now one of the first tactics you want to use is the Wayback Machine. You just put the site in there, the URL, the domain, what have you, and see what it has in that index. Once you get that, you can easily just pull off those URLs on the site through the links using Scraper for Chrome or whatever tool you want to use. You can actually pull down a code and pull them out using Find and Replace, whatever you want to do. That's just one of the tactics that we're using.
A lot of times people will also not change or update their XML sitemap. So you can just download that XML sitemap and then open it in Excel, and it puts you in these tables. You can just take that first column and copy and paste it into a text file, open it in Screaming Frog, and then crawl and list mode to see if those URLs still exist. Anything that's a 404, that's a URL that you can use, and you can easily map those ultimately to the new URLs on that site.

You also want to use your Backlink profile. When I say that, I don't want you to essentially use one tool, I want you to use as many tools as possible. So definitely start from Open Site Explorer. Also use Majestic, Ahrefs, whatever you want to use, and collect as much link data as possible. Also Webmaster Tools has your links, so use those as well. Then crawl all those links, all the targets of those links and make sure those pages are still in existence. All the 404s, again, you know these are old URLs that you can then redirect to new pages.

Then you also want to check the 404s from Google Webmaster Tools and map those pages to new pages as well. Then you can also use analytics. So pull your historic analytics from before the site redesign and find all those URLs and see which ones are still in existence. Again, go back to Screaming Frog with list mode and make sure that they're 404ing or 200ing. The ones that are 200, you don't have to worry about. The ones that are 404s are the ones that you need to remap.

Then you can also use CMS Change Log. So, for example, when you make a change in WordPress to a URL, there's a record of that, and you can actually pull those URLs out and use those again for mapping.
Then, for those of you that are a little more adventurous, you can go into your log files and see what URLs were driving traffic before it. Same thing as what you would do with the analytics, but just from a server side standpoint rather than just your click path stuff.

And also social media. So people share these URLs. Any shared URL has equity beyond just link equity. So you definitely want to make sure that you're pushing those social shared numbers to the right URLs that you're mapping towards, and I wrote a post on that on Search Engine Watch for how you can do that. But you can use the Facebook recommendations tool. So it's not really a tool. It's a demo for widget that goes on your site. But essentially, you can go through this tool and put in the domain name, and it's going to give you all the shared URLs, all the shared content. The way it comes in the box is it's 300 pixels tall, but if you expand that to a 1,000 pixels, you'll see the top 20 pieces of content that were shared. So real easily identify a popular URL that you can then redirect.

Also you can Topsy the same way. If people have tweeted these URLs, you can just put that domain name in there. It's going to search for them. It's going to give you all the URLs that Topsy has indexed. You can also use Social Mention, any social listening tool you can use the same way. And then also social bookmarks, so things like Digg, Delicious, and such, look and see what people have actually shared and bookmarked for your site.

So that's a quick one. Hope you guys found that useful, and I'd love to know how you guys have found this to be worthwhile. So holler at me in the comments down there, and thanks very much. Peace.

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13
Content Strategy for "Boring" Industries

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Seomarketingnews :There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a more long-term and forward-thinking approach (whether it be forced as a result of recent aggressive Google algorithm updates or because as an industry, we're starting to seek a sustainable methodology to establish authority), the challenge is in figuring out how to set up a proper framework that would help our community develop a content strategy for all websites.

The goal of this post is to show the SEO community how to start thinking about how to develop a cohesive and integrated long-term content strategy (and not just one-off linkbait pieces). It won't be easy and definitely will not result in immediate returns, but if the goal is to build a sustainable and authoritative site in the long-term, the upfront costs can be justified. To show you the steps of how to create a content strategy, I've chosen what might be a seemingly "boring" industry (and an industry I knew very little about prior to writing this post), tires, to demonstrate how a content strategy is possible for all industries and all sites, and how a little research can go a long way.

Step 1: Asking the Right Questions (Learning About the Industry)

As an industry, we already have a very good idea of how people in general use the Internet. However, if I were to do a content strategy specifically tailored around the tire industry, I would want to understand how the core demographic for tires is utilizing the Internet.
For example, the type of questions we want to learn about tire shoppers could be:
  • How do tire shoppers use the Internet?
  • Where do they spend their time online?
  • Who is considered an influencer in the tire industry?
We also want to understand what the industry landscape looks like.
  • Who are your business competitors? Who are your online competitors? 
  • What currently makes up your biggest market? What markets are out there that you might not have previously targeted? Examples include:
    • Car aficionados 
    • Car manufacturers
    • General consumers 
    • Automobile repair/service shops
And more about your specific tire company.
  • What story do you have? What is your company background?
  • Why should an individual looking to purchase a tire choose you? What is your unique value proposition? 
As well as, what does your current customer base look like?
  • Are they advocates and influencers for your brand?
  • Are they one-time/casual shoppers or repeat customers?
  • Are they price-focused or are they service-oriented?
All this information helps you as an SEO garner a much deeper understanding about the tire business, which will be fundamentally important in determining the type of content to produce.
Following the background research on the tire industry, it's also worth speaking directly to individuals who you know are very knowledgeable about the tire industry - their insight can ultimately help you develop different personas to target.  Let's say hypothetically, you own a tire company and through this research realized that street racers was a target demographic you could develop content for. Through the research, you've learned that the majority of street racers are:
  • Upper middle class
  • Lives in suburbia 
  • Ages 16-25
  • Male
You want to start locating and having conversations with people who fit this demographic or, at the very least, have access and knowledge about this demographic. This will provide you with the type of insight that will help you develop content street racers would be interested in or will provide you with the opportunity to interact and potentially, influence street racers.

Step 2: Compiling the Data (Analysis of the Industry)

The second element of the project requires conducting an in-depth competitive analysis on the competitors and seek answers to the following questions:
  • What types of backlinks has the site received? What types of relationships have these sites built? 
  • Is there one specific competitor who is dominating the industry? If so, spend more effort and time taking a deeper analysis of the site, its content, and its community. (This is especially apparent in the tire industry).  
  • What types of content has the site produced that have performed well?
  • Are there are any content holes based on a culmination from the market research you've already compiled about the industry and the personas that you want to target? 
It's also worth ensuring that your own site's metrics and analytics tracking is properly set up, which can be used to measure growth, traffic, and conversions.


Step 3: Defining the Target Audiences and Identifying Project Goals

Using all of the above research, determine how you would differentiate your site from your competitors.
  • Is it based on your target personas?
  • Is it based on the type of content you will produce?
  • Is it based on your brand voice? 
At the same time, you also must consider the internal resources that you have access to - what type of content could you more easily create based on the resources you have available? The reality is that often times, dependencies are involved - whether it be departmental approval for different forms of content or budget constraints. These all need to be taken into consideration when compiling a long-term content strategy.
Finally, define your goals - is it to develop content for your target audience? The integration of different marketing teams to build value?  Develop a deeper understanding of your target audience? Become an authority in a specific space? All of the above?
What is the vision for investing this much effort/budget/time?
I've included links to the best examples I could find. Clearly videos are a huge hit and have an enormous audience, but there isn't a single channel dominating street racing videos. The street racing forum is relatively active and I honestly could not find good examples of comparison charts on different racing tires or even a single linkworthy site of street racing resources. Clearly, there is an opportunity for a company who might be interested in targeting the street racing demographic to become the online authority of street racing.

Step 4: Prospecting Influencers / Determining Shareability 

Before investing the time and budget to create a piece of content, first properly outreach and make sure that there is an audience who is willing to share this piece of content. Ideally this would be to sites that have the same audience/personas that you are trying to target. Take a look at social media for potential engagement opportunities (please read and apply Wil Reynold's "Stalking for Links"), search industry news, and reading the content that your competitors are creating.

Step 5: Creating the Content

Now that we've conducted the market research for our industry, identified target personas, determined the type of content we could create, and initiated relationships with potential prospects that would share our content, the next step is to create the actual content. 
We have to:
  • Brainstorm the type of content we want to create and the form we want the piece of content to be in (white paper, video, infographic, data visualization, images)
  • Filter the ideas and select which content you want to develop first
  • Conduct research on that piece of content 
  • Develop the piece of content 
  • Outreach the content once the piece is live

Step 6: Analyzing the Results

Once outreach has been conducted on the content piece, we want to take the time to properly evaluate the metrics and draw conclusions. Overtime, you can measure a variety of metrics like:
  • Was there an increase in traffic? 
  • Was there an increase in conversions? If not, is it because the landing page needs some CRO? Or is it because the target demographic didn't respond as expected to the content
  • If the target demographic did respond, is there any way to repurpose the content in other forms? (Let's say if wrote a guide, can we use that same type of content and post it into a video or an infographic?)
Based on the results of the content piece, the next steps are to iterate, test, and repeat with the purpose of ultimately building a following and a brand.

Conclusion

The purpose of this post was to help you develop a long-term content strategy framework for your site. The reality is that there is no "boring" industry and all industries have the ability to build a passionate community because ultimately, the Internet has become a source for all forms of knowledge. The difficulty is in finding these individuals, reaching out to them, and building content that they would read, enjoy, and share. The value of placing emphasis on long-term returns is that at some point, it doesn't matter what the next Google update looks like, if your site saw a change in rankings, or even how many external backlinks you've built. What matters, is that you've built something that has garnered a loyal following, a dedicated community, and something you can be proud of.

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Tuesday, June 26, 2012

5
10 low-cost ways to market your business


Too many small-business owners think marketing is like a trip to the dentist — something you just gotta do every six months or so.
But when marketing is continuous and targeted rather than occasional and shotgun, business gets easier. If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale.
The next news flash is that ongoing marketing isn't tied to a price tag. It's defined only by putting the right message in front of the right person at the right time.
Here are 10 ideas for doing that — on the cheap.

1. Take steps to make customers feel special. Customers respond to being recognized, especially in these rush-rush, get-the-lowest-price times. "Even with a Web-based business, good customer service is possible," says Denise McMillan, co-owner of Plush Creations (www.plushcreations.com), an online retailer of handcrafted travel bags. McMillan encloses a small, rose-scented sachet in every jewelry and lingerie bag she sells and also sends a handwritten thank-you note. "The sachet and note cost pennies but add something special to the purchase," she says.
2. Create business cards that prospects keep. Most business cards are tossed within hours of a meeting. Instead of having your card tossed, create one that recipients actually will use — say, a good-looking notepad with your contact info and tagline on every page. "The business card notepad is referred to almost daily, kept for 30 days or so and carries a high remembrance factor," says Elliott Black, a Northbrook, Ill., marketing consultant who specializes in small businesses.
3. Stop servicing break-even customers. If this idea makes you gasp, think harder. You're falling for the fallacy of increasing sales instead of boosting profits. If you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business. "More than likely, 20% of your customer base is contributing 150% to 200% of total annualized profit (TAP); 70% is breaking even; and 10% is costing you 50% to 100% of TAP," says Atlanta marketing consultant Michael King. Take a detailed look at your customer profitability data and then direct premium services and marketing to customers who count. (Microsoft Outlook 2010 with Business Contact Manager can help you analyze customer histories.)
4. Develop an electronic mailing list and send old-fashioned letters. Most businesses have harnessed the power of e-newsletters — and you definitely should be sending out one, too. It's very cost-effective. But exactly because e-mail marketing is now nearly ubiquitous, you can quickly stand out by occasionally sending personal, surface mail letters to customers and prospects. Just make sure the letter delivers something customers want to read, whether an analysis of recent events in your field, premium offers or a sweetener personalized for the recipient (a discount on his next purchase of whatever he last purchased, for instance). "This mailing has to have value to those that read it, so it reflects the value of what you offer," says Leslie Ungar, an executive coach in Akron, Ohio. "Remember, the best way to sell is to tell."The process is simplified by creating a letter template and envelope or customer label mailing list in Microsoft Office Word in Office 2010, which you can print out. The mailing list is easily created in Excel and then imported into Word.
5. Boost your profile at trade shows and conferences. You can quickly create signage, glossy postcards with your contact information, product news inserts or an event mini Web site — all with Microsoft Office Publisher. Check out its versatile features.
6. Combine business with pleasure — and charity. Spearhead an event, party or conference for a cause you care about. That puts you in the position of getting to know lots of people, and shows off your small business leadership skills. "I host an annual baseball game where I take hundreds of clients to a Cubs game at Wrigley Field," says Kate Koziol, who owns a public relations agency in Chicago. "Last year, I took 300 people and we raised $10,000 for a local children's hospital. Few people turn down a game and it's a great networking opportunity for guests. It lets me reconnect with current clients and impress potential clients."
7. Create a destination. Bookstore chain Barnes & Noble has its coffee bars. Furnishings giant Ikea offers child-care centers and cafeterias. Why? So customers gravitate to the stores to enjoy an experience, to hang out for a while. Sunday morning at Barnes & Noble becomes a pleasant weekend routine, rather than a shopping errand. Steal this idea. This tip isn't limited to offline destinations, either. Using pay-per-click advertising, you can cheaply drive traffic to a one-time news event or specialty offerings, points out Jay Lipe, a small-business marketing consultant based in Minneapolis. Lipe set up a Web site for Games by James (www.gamesbyjames.biz), a retailer of board games, and quickly attracted customers via pay-per-click ads. "The effect was overnight," says Lipe. "Traditionally in the marketing world, it takes weeks or even months to generate acceptable awareness and traffic. Here we saw traffic spike overnight."
8. Become an online expert. This is the "free sample" approach to bringing in business. Research active e-mail discussion lists and online bulletin boards that are relevant to your business and audience. Join several and start posting expert advice to solve problems or answer questions. You may need to keep this up for a bit. But the rewards come back in paying clients and referrals. "E-mail discussion lists have been my single largest source of clients over the last eight years," says Shel Horowitz, a small-business marketing consultant based in Northampton, Mass.
9. Court local media. Editorial features convey more credibility with prospective clients than paid advertising does. To get coverage from the local media, whether from the town newspaper, from TV or radio stations, or from trade journals, you need a fresh, timely story. It's usually worthwhile to hire an experienced publicist to position the stories, target appropriate media representative and write and send press releases. Usually, you can work on a short-term or contingency basis.
10. Finally, don't let customers simply slip away. Make an effort to reel them back in. It costs a lot less to retain a disgruntled or inactive customer than to acquire a new one. If you haven't heard from a customer in awhile, send a personalized e-mail (you can automate this process), inquiring whether all is well. For a customer who suffered a bad experience, pick up the phone, acknowledging the unpleasantness and ask if there's anything you can do. A discount can't hurt either. Being kind to customers is the smartest low-cost marketing you can do.

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1
The Top 12 Marketing News Updates Thanksfull

As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Not surprisingly, they've included a lot of helpful new updates and features that make our jobs as marketers a lot easier. Here's a list of some of the top news, launches, changes, and updates that tickled our fancy and serve as a reminder of what we all have to be thankful for as inbound marketers. Let's take a look!

Why We're Thankful for Facebook

Facebook Launches Revamped Insights Tool for Business Pages
facebook iconMarketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Finally, Facebook launched a revamped Insights tool that comes fully loaded with metrics that are truly insightful (hence the name) and can help you super-charge your Facebook marketing. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong!
Facebook Now Allows Profile Pages to Become Business Pages
Marketers were told to be on Facebook, and they listened! Except some people set up profiles (that did pretty well!) instead of business pages. Oops. For all those who were too afraid to make the switch from profile to business page out of fear for losing their following, Facebook finally made it easy to make the transition. Facebook, thank you for giving people a chance to redeem themselves without suffering a giant social media setback!
Facebook Enhances News Feed and Introduces Ticker
Facebook's new ticker feature includes status updates from pages users are following, meaning your business page can generate even more reach by appearing as an update! As of recently, these tickers also come with sponsored stories. Facebook, even though many of us kicked and screamed (and may still be doing so), thank you for getting more eyes on our social media content, allowing us to extend our reach and generate more fans.


Why We're Thankful for Google

Google+ Finally Launches Business Pages
google turkeyThere she is, the story so many marketers waited for. The appearance and functionality of business pages resembled a Google+ personal page but also allowed businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. (Don't forget: this is the same year that Google launched Google+ as well). Google, thank you for listening to the thousands of businesses that requested business pages, and giving us another place to publish the content we work so hard to create!
Everything Marketers Need to Know About Google's Panda Updates
Some businesses suffered big time from Google's Panda updates, but we all learned that being helpful in our marketing is truly important and that we must be generating fresh and optimized content constantly. Google, thank you for leveling the playing field with these updates; it allows marketers with the best content to have a shot at the top, even if they don't have the most money.
Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
Now, even if searchers do not have a Google+ account, they will still see Google+ results for their searches. I guess that's pretty beneficial if you want your Google+ business pages to be shared beyond Google users, huh? Google, thank you for rewarding people who are using your new social network and helping us build our reach even to those who haven't jumped on the bandwagon yet.

Why We're Thankful for LinkedIn

LinkedIn Launches Company Status Updates
linkedin iconThis update enables companies to broadcast messages to its company followers. Companies can share text and links to other content as well as multimedia content like videos and images. LinkedIn, thank you for giving us the sharing capabilities we have on Facebook on a site that is extremely targeted to B2B marketing. It allows us to speak to a more targeted audience, which means more qualified leads.
LinkedIn Launches "LinkedIn Today"
LinkedIn Today is a news aggregation and curation service. Based off the industry you have selected on your personal page, LinkedIn will provide top headlines for stories in that designated field. LinkedIn, thank you for making it easier for us to stay up-to-date on what's happening in our industry!
LinkedIn Releases Official Share Button
The release of this button allows LinkedIn users to easily share content they find interesting and relevant with their network. LinkedIn, thank you for making it easy for users to share content straight to their profile. It makes them much more prone to share and gets content in front of more eyes.


Why We're Thankful for Twitter

Twitter Launches New Follow Button for Websites
twittericonThe new button makes it easy for website visitors to start following the Twitter accounts that are most interesting to them. Twitter, thank you for giving marketers an easy way to generate new followers and, ultimately, increase social media reach.
Twitter Introduces Free Twitter Web Analytics Tool
Twitter finally introduced its own analytics tool, aimed at helping website owners understand how much traffic they generated from Twitter as well as the effectiveness of Twitter integrations on their websites. Twitter, I'll echo my sentiments to Facebook. Thank you for giving marketers the ability to justify time spent on social media!
Twitter Rolls Out Improved Search Functionality With Photos & Videos
This provides businesses with the unique opportunity to see how often their content is being shared by putting it on a public forum, and seeing if it ends up on the top results. If so, your reach is extended even further, as users may click on it just because it's on their screen. Twitter, thank you for not forgetting that content takes many forms other than text. Photos and videos are an important part of many marketers' inbound marketing strategies!


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Tuesday, May 29, 2012

4
10 Powerful Marketing for Small Business


  1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
    People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

  2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
    Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

  3. Use buddy marketing to promote your business.
    For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

  4. Answer Your Phone Differently.
    Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.

  5. Stick It!
    Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

  6. Send A Second Offer To Your Customers Immediately After They've Purchased
    Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

  7. Newsletters
    Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

  8. Seminars/ open house
    Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

  9. Bartering
    This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

  10. Mail Outs
    Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

    Seocaring Marketing Research Tips and Trick SEO. 10 Powerful Marketing for Small Business.I hope you like this post and it's can help for beginner like me in Marketing Research.Thanks. 

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Sunday, April 29, 2012

3
Marketing Strategy Element


A Marketing Strategy Element is composed of several interrelated elements. The first and most important is market selection: choosing the markets to be served. Product planning includes the specific products the company sells, the makeup of the product line, and the design of individual offerings in the line. Another element is the distribution system: the wholesale and retail channels through which the product moves to the people who ultimately buy it and use it.

The overall communications strategy employs advertising to tell potential customers about the product through radio, television, direct mail, and public print and personal selling to deploy a sales force to call on potential customers, urge them to buy, and take orders. Finally, pricing is an important element of any marketing program. The company must set the product prices that different classes of customers will pay and determine the margins or commissions to compensate agents, wholesalers, and retailers for moving the product to ultimate users.

Depending on the nature of the product and its markets, the marketing strategy may also include other components. A company whose products need repair and maintenance must have programs for product service. Such programs are often businesses in themselves and require extensive repair shops, technical service personnel, and inventories of spare parts. For some companies, the nature and amount of technical assistance provided to customers is critical to marketing success and therefore an important part of strategy.

In many businesses, customer credit is an important element of the marketing program. Companies that operate gasoline stations, retail stores, or travel agencies, for example, must extend credit simply to compete for business. So must companies selling industrial equipment, raw materials, and supplies.

In businesses where products can be shipped only a certain distance from the plant, plant location determines the company's available market. A container plant, for example, can serve only a limited geographic area because shipping costs are high in relation to the product's unit value. When transport over long distances becomes uneconomical, plant location becomes a strategic marketing decision.

Brand name also be an important element of marketing strategy. A company may have to choose between using a family brand name (such as Kraft for cheeses, jams, jellies) or a distinct name (such as Lite for a beer made by Miller Brewing Company).
Other elements of strategy, especially for consumer goods companies, are display of the merchandise at the point of sale, and promotions to consumers (e.g., cents-off coupons, two-for-one sales, and in-package premiums), retailers, and wholesalers. The list of elements that might shape marketing strategy is long and will vary among products, markets, and companies. Moreover, emphasis on particular aspects of marketing strategy will vary considerably, even among competitors selling comparable products to the same markets. Emphasis will shift, too, over time as products mature and market conditions change. At one stage a company may gain a competitive edge through extensive new product development; at another, it may rely on low price.

There are eight elements that your strategy must contain to succeed.

1. Real Customer - Many small businesses take on any type of customer just to make a sale and lose sight of the prospects that have the greatest potential. They approach everyone equally and hope for the best. This is a poor tactical approach which is not a growth marketing strategy. Ideally, your strategy should try to address customer needs which currently are not being met in the market place and which show adequate size and profitability. A good strategy implies that a small business cannot be all things to all people and must analyze its market and its own capabilities so as to focus on the 'real customer' it can serve best.

2. Establish Marketing Goals - If you believe you can succeed, you will eventually succeed. When you have a marketing strategy and clear set of marketing goals there will be little to stop you. This is where writing down goals is essential to the drafting of the rest of your marketing plan. If you do not know where you are going, how are you going to get there?

3. Differentiating Factors - Being unique in the marketplace is an imperative small business marketing strategy. Uniqueness can be a make-or-break element in today's business world. How do you set your small business apart? What are you offering that your competition is not and how are you delivering your product/service.

4. A Clear Target - Creating a small business marketing strategy requires you to become and expert at target marketing. The two things you are always short on are time and money. When you miss your target market you are wasting both. For your marketing to be cost effective you need to pick a target audience, or your niche, to focus on. By marketing to your target audience, who you know already have a need for your product/service, you immediately increase your campaign's likelihood of success.

5. Strong Message - Marketing is all about communication. When you communicate well, you make sales; if you cause confusion, you fail. It's that simple. Creating a strategy for a consistent marketing message is critical to your success.

6. Brand Identity - You may think that as a small business you are not big enough to need a branding strategy. Nothing can be further from the truth! Every business needs an identity that is part of a focused marketing strategy. How do you want the market and your customers to perceive you? Take this time to know your positioning in your competitive field.

7. Positioning Plan - All business battles are won and lost in the minds of your clients and prospects. They decide what is in their best interest and if your product will benefit them. The best you can do is to position yourself with your marketing strategy to be the best choice, lowest risk they have in their buying process. Ensure that your company's inside reality is the outside perception in your prospects mind.

8. Financial Projections - Show the returns on the marketing investments you plan to make, broken down by product line, for one to three years. After campaign decisions are made and implemented you need to evaluate how well they are performing. Set standards of performance and evaluate results against them.

You have a product people love and you understand who the people are that love it.  Now would be a great time to build a marketing plan.  The plan will change and evolve over time but having a structure helps to make sure that your marketing spend is aligning with your goals without being completely ad-hoc, spray and pray, or flavor of the day.   The plan shouldn’t be a massive undertaking – it’s a rough guide that documents what you are planning on doing and why you are doing it.  Good plans should contain the following:
   1. Segmentation – At this stage you should understand what segments love you offering and why.  If you don’t, you probably aren’t ready to build a marketing plan yet and you should go back and focus on finding a fit between your offering and a set of markets.  This is where you document with as much detail as humanly possible the segments that you are going to target.  Who are the groups, what are their characteristics and how do you identify them.
   2. Competitive Alternatives – This is a documented list of what your customers would consider alternatives to your product or service.  Don’t go crazy on this documenting every little bit of functionality.  The purpose of this section is to help you articulate what really differentiates your offering from others in the space.  These are generally macro things and not niggly detailed nuances of features.
   3. Differentiated Points of Value (by segment) – For each segment, what are the top 3 or 4 differentiators that your offering has versus others.  Remember this isn’t just about technology or features.  It often includes things like pricing, delivery options, ease of use,  time to value, etc.
   4. Messaging and Positioning (by segment) – Working from the previous section create a set of messages for each segment.  This should be a succinct set of no more than 3/4 messages that get across your key points. (For more on this see my post on Crafting Simple Value Statements)
   5. Marketing Goals and Measures – What are the goals of your marketing plan and what metrics are you tracking that are associated with those goals? For example you might decide that increasing customer acquisition by x% is a key goal.  You can tie acquisition to site visits, product signups, email or blog signups, abandon rates, etc.
   6. Tactical Plan, Budget, Owners – Based on the above goals and measures this is the set of marketing plans you plan on executing to drive those results and the costs associated with each of those tactics.  The tactics are broken into discreet items of work (i.e for example a tactic such as a webinar will include creating the invite list, writing/designing the mailer, sending the invite, creating the webinar content, etc.) and assigned to an owner.
   7. Timeline- The tactics need to be broken into work items and plotted on a timeline so they can be tracked on a regular (for my teams it’s usually weekly) basis.
I hope this article can help.Duniacare Marketing Strategy Element.

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Saturday, April 28, 2012

2
Marketing Fixed Analysis and Objective


Marketing Fixed Analysis and objective.Marketing is a key part of business success - and you should use a  marketing plan as a basis for executing your marketing strategy.

A marketing plan sets out clear objectives and lists the actions you will take to achieve them. Perhaps most importantly, it looks at how you can ensure that your plan becomes reality.

A marketing plan includes factors such as deciding which customers to target and how to reach them, how to win their business and keep them happy afterwards, as well as continually reviewing and improving everything you do to stay ahead of the competition.

Remember that marketing in itself will not guarantee sales, but a well-researched and coherent marketing plan will give you a much better chance of building long-term, profitable relationships.

This guide outlines the key areas to look at in an effective marketing plan and what you should include in it.

SO,you must before knowing about your marketing objective.Let's me know you are something about this marketing Objective.
Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy.

For example, suppose your business objectives include increasing sales by 10 per cent over the next year. Your marketing objectives might include targeting a promising new market segment to help achieve this growth.
Objectives should always be SMART:

    Specific - for example, you might set an objective of getting ten new customers.
    Measurable - whatever your objective is, you need to be able to check whether you have reached it or  not when you review your plan.
    Achievable - you must have the resources you need to achieve the objective. The key resources are usually people and money.
    Realistic - targets should stretch you, not demotivate you because they are unreasonable and seem to be out of reach.
    Time-bound - you should set a deadline for achieving the objective. For example, you might aim to get ten new customers within the next 12 months.

Understanding the environment your business operates in is a key part of planning, and will allow you to discern the threats and opportunities associated with your area of business. A PEST analysis helps you to identify the main opportunities and threats in your market:

    Political and legal changes such as new regulations
    Economic factors such as interest rates, exchange rates and consumer confidence
    Social factors such as changing attitudes and lifestyles, and the ageing population
    Technological factors such as new materials and growing use of the internet

You also need to understand your own internal strengths and weaknesses. For example, the main strengths of a new business might be an original product and enthusiastic employees. The main weaknesses might be the lack of an existing customer base and limited financial resources.

A SWOT analysis combines external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats. You need to look for opportunities that play to your strengths. You also need to decide what to do about threats to your business and how you can overcome important weaknesses.

For example, your SWOT analysis might help you identify the most promising customers to target. You might decide to look at ways of using the internet to reach customers. And you might start to investigate ways of raising additional investment to overcome your financial weakness.
I hope this article can help.Duniacare Marketing Fixed Analysis and Objective.

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Thursday, April 26, 2012

1
Search Marketing Idea


Search marketing into two topics. Search engine marketing (SEM) which is PPC (Pay Per Click) and CPC (Cost Per Click) programs such as Google Adwords that allow you to pay for a sponsored listing in the search results. And search engine optimization (SEO) which is the process of gaining a higher natural search position in the search engines.
Search Engine Marketing (SEM)

    1.Create a search marketing budget.
        How much will you need to spend to get a sale?
        How much profit do you make per sale?
        How will you track and improve your ads?
   2. Advertise through Google Adwords.
        Largest market, most searches
        Highest competition
        May need to focus on a smaller niche to be profitable
   3. Advertise through Yahoo Search Marketing
        Moderate search volume and competition
   4. Advertise through Microsoft adCenter
        Moderate search volume
        Lower competition
  5.  Advertise through Ask.com
        Low search volume
        Low competition
   6. Look for new niches and customer groups to offer your products and services to (web designer for automotive shops) to decrease competition.
   7. Use keyword tools to research what your potential customers are searching for.
   8. Google's keyword tool is a free tools to help research what people are searching for.
   9.Use local search marketing area specifications to target a specific city or zip code. Again reducing competition and increasing effectiveness.
  10.  Track Your Search Engine Marketing: Track leads, track conversions, track what each keyword does or doesn't do for you.
  11.  Adjust your campaign to explore more of the keywords that work and decrease bids on the keywords that don't preform as well.
 12. Create multiple landing pages and test the effectiveness of each landing page. Test different layouts, different copy, different calls to action.

Search Engine Optimization (SEO)

    Research what words your potential customers are searching with.
    Write search engine optimized titles that use the words that your customer are searching for.
    Get those same keywords in the link text of sites that are linking to you.
    Make sure the sites you get links on are on the same topic as your site is.
    Get quality relevant links from reputable sites.
    Build one-way links by:
        List in related quality directories
        Posting in related forums
        Commenting on related blogs
        Guest blogging
        Writing guest articles
        Submitting articles to directories
        Social bookmarking your site
    Don't link to sites that are seen as bad sites by the search engines. (Make sure they are well listed in Google)
    Use the same keywords in the body text of your content.
    Create great content focused on your topic that people want to link to.
    "Link Bait" with catchy article names and content like "99+ Internet Marketing Ideas"!
    Get that content in front of the eyes of some of the more established sites in your topic. (By commenting on blogs, interacting in forums, etc.)
    Check out SEOmoz's Ranking Factors to see how some of the top search engine optimization experts rank the importance of different factors influencing your position in the search engines.
    Track what search terms bring what conversions. Focus your keyword optimization efforts on the best performing keywords.
    Make your site search engine navigable. Search engines can't follow:
        Pure javascript dropdown menus or links
        Pages that are accessed by a form (login form, submit button, etc.)
    Try not to use frames.
    Make every page accessible within 3 clicks.
    Have fewer than 100 links per page.
    Create an XML sitemap
    Submit your site to the DMOZ directory
    Get listed in a paid directory like Best of the Web (BOTW) or Yahoo Directory.
    Don't:
        have hidden text
        use cloaking
        spam keywords on the page
        duplicate content
    Do:
        Write good relevant content
        Design your site for your users
        Follow Google's Guidelines

I hope this article can help.Duniacare Search Marketing Idea.

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Tuesday, April 24, 2012

3
Marketing Research


Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing' research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:

    "Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."

    American Marketing Association (AMA) - Official Definition of Marketing Research

How do the professionals do marketing research?

Obviously, this is a very long and involved definition of marketing research.

    "Marketing research is about researching the whole of a company's marketing process."


This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers.
The Marketing research Process.

Marketing research is gathered using a systematic approach. An example of one follows:

1. Define the problem. Never conduct research for things that you would 'like' to know. Make sure that you really 'need' to know something. The problem then becomes the focus of the research. For example, why are sales falling in New Zealand?

2. How will you collect the data that you will analyze to solve your problem? Do we conduct a telephone survey, or do we arrange a focus group? The methods of data collection will be discussed in more detail later.

3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?

4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?

5. Decide upon a budget and a time frame.

6. Go back and speak to the managers or clients requesting the research. Make sure that you agree on the problem! If you gain approval, then move on to step seven. 7. Go ahead and collect the data.

8. Conduct the analysis of the data.

9. Check for errors. It is not uncommon to find errors in sampling, data collection method, or analytic mistakes.

10. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.
I hope this article can help.Marketing Research dunia care .

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Sunday, April 22, 2012

0
5 Top Facebook Marketing Strategies

5 Top Facebook Marketing Strategies.Duniacare Marketing.remember us just type in Google like :duniacare,fiskianewbe,suramcode,savemodeonoff.Remeber !!!all of we make something just one reason it's :"BECAUSE WE CARE YOUR SEO MARKETING BUSINESS." thank's

Facebook 2012 has done its homework! What about you?  Do you know what you need to grow and brand your business on Facebook?  Facebook is one of the most power marketing tools available for business and particularly network marketers and that is why it is important that you master this tool well.  Here are 5 steps that will guide you on how to use Facebook marketing strategically:

    1.Your Mission
    2.Training
    3.Content Sharing
    4.Monitor Results
    5.Competitors Activities
Okay Let's me to know you some explain from this step.Let's go checkitoutt becricrottttt :P

Your Mission:

You must be clear of what your mission is before you venture into using Facebook as marketing tool.  Why are you on Facebook?  What are you offering and who do you want to target?  Without a clear mission, you will be experiencing difficulties in driving your business to success.  This is because you want everybody from prospects to customers and most important yourself to know exactly what your company is all about.  Obviously you are the only person who should know exactly why your company exists.
Training:

The importance of training can never be re-emphasized enough!  If you have not set this as a priority in your business start-up plan then you are most likely going to be experiencing difficulties in developing your business.  So why do you need to have training on Facebook Marketing strategies?  Very simple, its positioning yourself at the pole position when the race to success begins!  Your competitors will have done their homework and definitely mastering this tool for their benefit.  They will know exactly when and how to:

    Make a clear or transparent fan page which has a call to action on its Timeline picture and how to use the wall tagline effectively
    Value content, how to offer it and share and even get it to be shared in other networks for you.
    How to engage with your network who you eventually want to get into your marketing funnel.
    How to create powerful campaigns offering value such as gifts; free video trainings etc., so that you are drawing the attention of your audience.
    How to use your fan base to make money
    How to use Facebook to brand yourself and your business

Content Sharing:

If you have content and it is not being shared, the obviously you will not be meeting your sales target.  You have to know exactly what will make your content go viral and are there rules which one need to master in order to get people or their network sharing their content for them around?
Monitor Results:

As we all know Facebook is a dynamic place to be in and therefore changes are taking place daily, hourly, in the minute and if you are not monitoring your results that you will be shooting in the dark when it comes to using Facebook marketing as a tool for developing your business.  You need to experiment, test and track your results as often as you can, particularly if you are posting regularly on the site.

There is actually no golden rule, instead you have to find the golden middle where you are posting decently and not spamming your network.  Personally I try to post once a day and I do one article per day, and dedicate the rest of the time to inter-act with my network, share their articles around and use this momentum to develop trust and relationship with them.
Competitor’s Activities:

You need to connect with your competitor’s pages because you want to know exactly what is it that they are doing successfully.  Positioning marketing requires that you are above the game and you are only able to do this if you know what your competitors are doing.
If this article can help you.No need to send me like money.Just share this article with bottom social link below or give you are comment.Thank's

For this article thanks to Horlemann

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Thursday, April 19, 2012

1
10 Steps Getting Started Media Marketing

10 Steps Getting Started Media Marketing Dunia Care Media Marketing

When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social Web, you can hear what's being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation.

It's a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you're doing, you can change things around. Just as you change networking and conversational approaches in person, you can do so on the social Web. The only differences are that on the social Web, you're talking through your keyboard, and your potential audience is much, much larger.

Here are 10 steps to get you started.

1. Determine your goals.
What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.

2. Evaluate your resources.
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.

3. Know your audience.
Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just pub¬lishing marketing messages on the social Web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.

4. Create amazing content.
Once you know where your audience spends time and what kind of content audience members want, take the time to give them more of that kind of content. Don't give up. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to build a loyal fol¬lowing of people who trust you as a source that can meet their needs and expectations.

5. Integrate your marketing efforts.
All of your efforts at social media marketing should feed off each other. Cross-promote your efforts both online and offline, and make sure your social media and traditional marketing efforts work together seamlessly.

6. Create a schedule.
Allocate specific times during your day to devote to social media marketing. For example, spend five minutes on Twitter before you check your e-mail each day and another five minutes before you leave work each day. When you create a schedule, it's easier to stick to it and make sure you don't skip your social media marketing activities each day.

7. Adopt an 80-20 rule.
Always spend at least 80 percent of your time on social media activities that are not self-promotional and no more than 20 percent of your time on self-promotional activities.

8. Focus on quality, not quantity.
It can be easy to get caught up in the numbers, but don't become a slave to followers and subscribers. It's better to have 1,000 highly engaged, loyal followers than 10,000 followers who sign up to follow you but then never acknowledge you again.

9. Give up control.
You must let your audience take control of the online conversation and make it their own so they develop an emotional attachment to you, your brand, and your business. Remember, on the social Web, apathy or invisibility is a bigger problem than negativity.

10. Keep learning.
You can never stop listening and learning. For success in social media marketing, you need to be flexible and accept that change is good.
Media Marketing isn't easy like drink a cup of tea. So keep learn and get source.Media Marketing Dunia Care 10 Steps Getting Started Media Marketing. I hope you are like this post and it's can helps.

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