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Saturday, April 28, 2012

Marketing Fixed Analysis and Objective

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Marketing Fixed Analysis and objective.Marketing is a key part of business success - and you should use a  marketing plan as a basis for executing your marketing strategy.

A marketing plan sets out clear objectives and lists the actions you will take to achieve them. Perhaps most importantly, it looks at how you can ensure that your plan becomes reality.

A marketing plan includes factors such as deciding which customers to target and how to reach them, how to win their business and keep them happy afterwards, as well as continually reviewing and improving everything you do to stay ahead of the competition.

Remember that marketing in itself will not guarantee sales, but a well-researched and coherent marketing plan will give you a much better chance of building long-term, profitable relationships.

This guide outlines the key areas to look at in an effective marketing plan and what you should include in it.

SO,you must before knowing about your marketing objective.Let's me know you are something about this marketing Objective.
Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy.

For example, suppose your business objectives include increasing sales by 10 per cent over the next year. Your marketing objectives might include targeting a promising new market segment to help achieve this growth.
Objectives should always be SMART:

    Specific - for example, you might set an objective of getting ten new customers.
    Measurable - whatever your objective is, you need to be able to check whether you have reached it or  not when you review your plan.
    Achievable - you must have the resources you need to achieve the objective. The key resources are usually people and money.
    Realistic - targets should stretch you, not demotivate you because they are unreasonable and seem to be out of reach.
    Time-bound - you should set a deadline for achieving the objective. For example, you might aim to get ten new customers within the next 12 months.

Understanding the environment your business operates in is a key part of planning, and will allow you to discern the threats and opportunities associated with your area of business. A PEST analysis helps you to identify the main opportunities and threats in your market:

    Political and legal changes such as new regulations
    Economic factors such as interest rates, exchange rates and consumer confidence
    Social factors such as changing attitudes and lifestyles, and the ageing population
    Technological factors such as new materials and growing use of the internet

You also need to understand your own internal strengths and weaknesses. For example, the main strengths of a new business might be an original product and enthusiastic employees. The main weaknesses might be the lack of an existing customer base and limited financial resources.

A SWOT analysis combines external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats. You need to look for opportunities that play to your strengths. You also need to decide what to do about threats to your business and how you can overcome important weaknesses.

For example, your SWOT analysis might help you identify the most promising customers to target. You might decide to look at ways of using the internet to reach customers. And you might start to investigate ways of raising additional investment to overcome your financial weakness.
I hope this article can help.Duniacare Marketing Fixed Analysis and Objective.

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Keerthi said...

Usually I do not read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, very nice article.

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