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For years I have been reading absurd suggestions that Google’s Blogger / Blogspot service is SEO friendly. At one time this was semi-true, and it is even possible with the current incarnation. However if you use the service “as intended”, without expert knowledge, you might find yourself up a creek without a paddle.
I am writing this on a Sunday, thus I am going to avoid vulgarities, cussing, and even an attention grabbing headline. The Google engineers at Blogger deserve that and more. Blogspot currently stinks for SEO.
Blogspot Doesn't Categories
There was a historical lacking feature in Blogspot, no categories, and users wanted them.
So Blogger introduced labels, but they unfortunately followed the advice from their own Webmaster Guidelines, such as this example from Blogger’s own Blogger Buzz blog.
User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Sitemap: http://buzz.blogger.com/feeds/posts/default?orderby=updated
That causes label pages such as this one on the Google Webmaster blog
not to be crawledhttp://googlewebmastercentral.blogspot.com/search/label/webmaster%20tools
The links to those tag pages don’t have nofollow, but Google can’t crawl them to read what is on the page, but pages blocked using robots.txt still accumulate PageRank.
That creates “hanging or dangling pages ” and the PageRank gets shared out between all the pages in the internet
There are easy solutions to this:-
Best solution
- Have excerpts on the label pages
- Possibly noindex the label pages with either meta noindex or robots.txt noindex
- Add nofollow to all external links on the label pages, both in the content and sidebar
Stop-gap solution
- Nofollow label links from content – they still wouldn’t give any deep indexing benefit, but at least they wouldn’t throw PageRank away.
Blogspot Indexing Problems
With labels being blocked by robots.txt, some but not all Blogspot blogs have major indexing problems.As an example, it doesn’t seem like Google passes any juice through the dropdown menus used on the Webmaster Central blog.
This is actually the best navigation implementation I have seen on any Blogspot blog, as it has allowed all his content to be indexed, or certainly the vast majority.
By having this massive navigation on every page, effectively turning every page into a sitemap, there are so many link on page that a few external or internal label links don’t really matter.
This isn’t the case with the majority of Blogger blogs, and blocking with robots.txt is an abomination.
At the same time Rick has been trying to persuade people to stop using the old, unreliable Blogspot system which allowed you to publish to your own domain, suggesting that there are no problems .
How Hard Is It To Leave Blogger?
Then there is only what I would term a “Interstitial Defamation Wall”
When custom domains became available, I decided that it would be best to assign andybeard.eu to my blogspot account, and then point it at WordPress so that visitors and search spiders saw an immediate 301 redirect.
Google when you set this up are very reassuring
Links & Rankings
The main thing that ties any Blogger to using Blogspot are incoming
links and rankings. When I moved I probably had 24,000 links to my old
Blogspot, depending on which reporting you believed.Even a couple of weeks ago Yahoo was reporting ~10K , though it seemed a lot less today. Google in Webmaster tools only reports 100 or so, though they may have removed loads due to the redirects.
I don’t care that much, building up links takes time but isn’t something that can’t be fairly easily replaced over time, at least for me.
However for any potential blogging service provider (and honestly anyone running WordPress might soon be able to offer blog hosting within 3-6 months if WordPress core merges with WPMU) this is a serious barrier to overcome.
If you use Blogspot, but with a custom domain from the beginning, this isn’t a problem, but for everyone else, it might be a deciding factor to stay.
I could switch back to the delayed meta refresh method, but I can’t see why I should have to – Google should never have inserted such a message between me and my visitors.
I am looking to clean up some old articles because there is too much SEO junk on the web , but deciding how to handle my old “How to move from Blogspot to WordPress” articles are a major problem.
- I am adamant that people really should still leave Blogger for their own good, if they value their online business
- I am not in a position to advise on best practice, and the most suitable method is messed up.
13 comments:
It is one important thing to take not of when doing SEO. Categories are one of the most important detail that you can put on your SEO listing. My Arizona SEO company taught me the same thing.
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