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Search engine optimization is still one of the best things you can do to promote your website in 2012 but the SEO industry is changing constantly and so we need to keep up to date in order to get the best results. Here are some SEO tips for 2012:
Search Engine Optimization and Social Signals
Social signals are going to be a big factor in search engine
marketing going forward and if you want to ensure best results then it
is important to create a strong social media profile including websites
such as Facebook and Twitter. Be careful how you do this though and
build your followers and fans base. Present useful and authoritative
information that people will enjoy reading. For Facebook you need to
create a business page that is open to the public to really benefit –
personal profiles generally do not count.
Integrate
Another important tip when it comes to search engine optimization in
2012 is to integrate. Integrate as much as possible – your social media,
SEO, email marketing, article marketing, etc, etc. This not only saves
you a lot of time, enabling you to make use of more tools but also gets
better results.
Link Building
The basics such as link building and on-page optimization will still
remain important and so it is important to not forget them. Get quality
links to your websites using blogging, article marketing, paid
advertising, and other methods that are acceptable to the search
engines.
On-Page Optimization
Do your keyword research properly – I find using a combination of
Google Insights and the Google keywords tool great in terms of coming up
with the best keywords for my articles and websites. Don’t guess at
what people want but actually find out. Generate quality content for
your site that is correctly keyword optimized and see the results.
Stay Up to Date
In order to stay ahead of the competition in search engine
optimization it is important to continually be educating yourself in
this field and learning the latest news – get the RSS feed of the
Official Google blog, read articles and ebooks on the subject, and
regularly monitor the news in this field yourself to know what is
happening.As you go into 2012 keep an eye on these factors – social signals and integration, and don’t forget the ‘old faithfuls’ of link building and on-page keyword optimization. We wish you all the best for 2012 as you implement these tips and may your online business get excellent search engine optimization results.
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