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Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won't get many sales no matter how many visitors your website has.
There are four things that you should do to show your website visitors that your company can be trusted:
1. Show that your website represents a real company
It's amazing how many Internet businesses don't list their postal addresses. Do these businesses have something to hide? If your customers don't know who you are and where you live they might refrain from doing business with you.2. Show your website visitors why your company is better
Real life example:
You can find our full contact information here. We link to that page at the bottom of every web page. In addition, our full postal address is listed in the footer of every web page. We do this to make sure that our visitors know who we are.What you should do on your own website:
You can see our tax number, our trade register number, publications in which our company was mentioned, etc.
If you're serious about your business show your visitors that you have nothing to hide. List your full contact information on your website.
Why should someone buy from you and not from your competitors? Is there anything that distinguishes you from the rest?3. Show your visitors that other people tested it before
Real life example:
We distinguish ourselves from other SEO software companies by using only ethical search engine optimization methods. Our products do not use any shady tactics that will get your website banned from search engines.What you should do on your own website:
We want our visitors to know that they can trust our products and that they are safe to use. That's why we link to our code of ethics in the footer of every web page.
Show your website visitors how you're different and why they should use your products or services instead of the ones of your competitors.
If other people have tested your products and services then it's less risky for new customers to buy from you. Your website visitors want to be reassured that you're a serious business.4. Offer your website visitors guarantees
If your company or your product has received awards then show them to your visitors. If your current customers have something positive to say about your products or services, list these testimonials on your website.
What you should do on your own website:
Show your visitors how other people benefited from your products and services and what other people say about you.
Web surfers don't like risks. That's why guarantees will help you to sell more.It's important to have a trustworthy website if you want to sell something on the Internet. Show your visitors that your business is real and that they can trust you by using the tips above.
Real life example:
It is 100% risk-free to test our products. We offer two guarantees to make it as safe as possible to buy our products:What you should do on your own website:
- You can return our website promotion tool IBP within 30 days for any reason. Even if you tell us that the dog ate it, that's no problem. You will get your money back.
- IBP is a tool that helps you to get your website on Google's first result page for the keywords of your choice. If you use IBP as described in the manual and do not get a top 10 ranking, you will get your money back. This additional guarantee is valid for a full year!
Show your website visitors that you're 100% sure that your product or service really delivers. Give strong guarantees so that your website visitors can only win if they try your products.
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